SONA foR B2C

B2C Revenue Intelligence to Amplify What Truly Works

Social, search, TV, direct mail. No matter your omnichannel strategy, Sona makes it easy to measure the impact of every dollar of every campaign, especially for premium B2C products with long sales cycles. Empower marketers with clear insights to identify new ways to grow and reduce customer acquisition costs (CAC). And let creatives own the performance of their work with detailed ad analytics.

Omnichannel integration

Unify data from online and offline platforms including Google Ads, Facebook, Shopify, and TV to see what’s really working in a true multi-touch funnel.

Cookieless tracking

Boost reporting accuracy and attribution rates across all campaigns thanks to Sona’s server-side tracking system, which captures first-party data, unhindered by ad blockers. 

Quick and easy setup

Spare your team the pain of adopting a new solution. Let the Sona team take care of everything so you can focus on driving business outcomes.

Boost Engagement and Lower CAC

Uncover every customer journey

Retrace the path to purchase for each customer across all touchpoints and milestones with user profiles. Then, break down the journey to see what influences the user at each stage. Identify what works and tailor your channel mix and messaging accordingly.

Learn more about Attribution
Marketing Influence Dashboard
Revenue Attribution Dashboard Illustration

Explore revenue from many angles

Keep your team on the metrics that truly matter such as average revenue per customer, customer lifetime value, and time-to-first purchase with revenue-focused dashboards. Create additional custom dashboards with intelligent multi-touch attribution to support more complicated use cases.

Learn more about Reporting

Reach the right audience

Identify your ideal customers and create segments to target more shoppers with similar qualities. Share your segments with other GTM platforms to further optimize targeting.

Learn more about Segments
Segment Sync

Works with your current stack

Whatever you're using to close deals and track pipeline, we integrate with it.
See all integrations

It’s Only Crazy Until It’s Validated

If you can pull it off, we can track it. It’s time to prove the value of your campaigns once and for all.