Social, search, TV, direct mail. No matter your omnichannel strategy, Sona makes it easy to measure the impact of every dollar of every campaign, especially for premium B2C products with long sales cycles. Empower marketers with clear insights to identify new ways to grow and reduce customer acquisition costs (CAC). And let creatives own the performance of their work with detailed ad analytics.
Unify data from online and offline platforms including Google Ads, Facebook, Shopify, and TV to see what’s really working in a true multi-touch funnel.
Boost reporting accuracy and attribution rates across all campaigns thanks to Sona’s server-side tracking system, which captures first-party data, unhindered by ad blockers.
Spare your team the pain of adopting a new solution. Let the Sona team take care of everything so you can focus on driving business outcomes.
Retrace the path to purchase for each customer across all touchpoints and milestones with user profiles. Then, break down the journey to see what influences the user at each stage. Identify what works and tailor your channel mix and messaging accordingly.
Keep your team on the metrics that truly matter such as average revenue per customer, customer lifetime value, and time-to-first purchase with revenue-focused dashboards. Create additional custom dashboards with intelligent multi-touch attribution to support more complicated use cases.
Identify your ideal customers and create segments to target more shoppers with similar qualities. Share your segments with other GTM platforms to further optimize targeting.
