Get accurate and up-to-date attribution data automatically synchronized with your important go-to-market systems so you can reduce busy work and focus more on deriving insights.
With an automated ETL platform, marketing ops teams save time in gathering data and creating reports that would be otherwise done manually, freeing up time for analysis.
Sona connects advanced attribution data with Salesforce objects intelligently so you’ll get the most accurate campaign attribution data with minimal effort.
Switch between multiple attribution models to uncover where in the funnel different marketing channels are most impactful. From lead sourcing to nurturing to close, invest more into what’s working.
Stop building spreadsheets from scratch. Easily reference dashboards tracking key business metrics, channel performance, and marketing costs at a glance.
Create user segments to sync to other marketing tools for more personalized messaging. Segments automatically sync to the destination platform whenever there’s new data.
Uncover how channel performance varies using different attribution models. Sona supports both single touch and multi-touch attribution models to give marketers more visibility into channel impact along the customer journey.