Take the lead in revenue accountability. Prove ROI and maximize spending with advanced, real-time, and trusted data insights.
Align key stakeholders with centralized, accurate, and actionable data demonstrating marketing’s value at each stage of the buyer’s journey. With advanced data insights, marketing and sales collaborate and win together.
With more accurate, first-party attribution data, scale revenue by comparing marketing channel performance. Then, dive into drill-down views, showing campaign, ad group, and ad-level cost data combined with first-party sales data.
See which marketing sources deliver a sale the quickest. Find out which touchpoints are most effective at progressing a deal to the next stage.
Get a clear and accurate picture of marketing performance with enhanced and combined first-party datasets, and make informed decisions about how to distribute budget.
See how marketing channels, subchannels, and campaigns compare based on customer acquisition cost (CAC) and revenue metrics. Pause underperforming channels and distribute budget more efficiently.
Track end-to-end funnel metrics to identify stages with improvement opportunities, marketing influence at different funnel stages, and much more. Accelerate time-to-revenue by analyzing marketing channel impact.