Sona Growth Platform

Reporting

Revenue-focused insights at your fingertips.

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OVERVIEW

Keep an eye on revenue growth

It’s easy to get overwhelmed by vanity metrics and fancy charts. Sona helps you stay focused with carefully curated dashboards featuring critical revenue, cost, customer journey, and campaign performance insights. 

Optimize spend with revenue-centric dashboards

Start with four curated dashboards and create additional dashboards tailored to your business.

BENEFITS OF SONA REPORTING

Revenue attribution dashboard

See exactly how many customers and how much revenue each channel is driving. Measure the efficacy of each channel and subchannel with different revenue attribution models, and align teams around current results. 

Marketing cost dashboard

Track overall marketing spend by ad platform, clicks, and impressions. Monitor customer acquisition costs (CAC) for paid media in total as well as conversion costs for each by channel and milestone stage.

Journey-to-conversion dashboard

See the time it takes for a lead to progress from one stage of the pipeline to the next. Get a breakdown of sales velocity by channel and see which tactics are most effective in driving revenue growth.

Drill down charts

Thoroughly explore every campaign, adset, and creative to see what’s really working from an ROI perspective. 

screenshot revenue attribution dashboard
screenshot marketing costs dashboard
screenshot journey to conversion
screenshot paid media drill down

Turn data into actionable insights

What would typically take growth marketing, data analysis, and data engineering teams leveraging a data warehouse can all be done on the Sona platform without coding. Our built-in ETL system lets you cleanse, normalize, combine, and aggregate your data in minutes. As with most Sona features, the Sona team will assist you in setting them up as part of the data integration process.

aCTIONABLE DATA

Combine large datasets

Process and enhance ingested data and build blended datasets for reporting.

Build data pipelines

Create data pipelines directly on Sona and focus on analysis and optimization.

Easier data manipulation

Create anything from group-by definitions to custom filters simply by shaping data to your needs. 

Filtered user profile illustration
Connectors illustration
Segment Sync

Bridge the Gap Between Marketing and Revenue

Discover a better way to prove the value of your campaigns once and for all.
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