Industry-leading accuracy and privacy protection.
Users want to stay anonymous. Marketers want more accurate, granular data to provide relevance. Sona delivers both, thanks to proprietary software and methodologies that combine anonymized, privacy-friendly tracking with server-side data unification.
Sona’s first-party tracking script is designed from the ground up to protect user privacy without sacrificing tracking completeness.
The script tracks events and sessions by default, giving you more visibility and granularity into every page visit. What it does collect (e.g., hit timestamp, IP address, browser) remains anonymous and cannot, by itself, be used to identify the user. Requests are sent from your domain so they’re never flagged (and blocked) by browsers or ad blockers as one coming from an external, third-party source.
With Sona, you do not have to implement an intrusive consent banner that could hurt the user experience because the cookieless tracking script collects first-party data for the benefit of only your business.
Sona’s tracker captures event and session data by default and is less likely to be blocked by ad blockers and other privacy tools.
Sona does not collect or store personally identifiable information and complies with privacy regulations such as GDPR and CCPA. All website visitors remain anonymous by default.
Sona’s compliance with privacy regulations negate the need for an intrusive pop-up banner to collect user consent.
Data collected by the tracking script is processed and analyzed exclusively on the Sona platform to ensure the highest level of accuracy. All insights are derived using 100% of the data and not through sampling, which may affect accuracy due to small sample sizes.
Using proprietary processes and algorithms, the data is further enriched by other sources such as media platforms, CRM systems, and marketing automation tools to deliver a complete picture of the customer journey and acquisition performance.
Sona does not collect and store any personally identifiable information (PII) or use third-party cookies and is therefore fully compliant with privacy regulations such as GDPR and CCPA.