Forecasting marketing’s contribution to revenue can be complicated. But not if you have full visibility and accurate attribution of all marketing activities. With Sona, you’ll be able to call your number—new logo wins, revenue, margin, or anything in between—easily and reliably.
First, discover what your business is making and spending on each sale with the revenue attribution and marketing costs dashboard. You’ll find key cost and revenue metrics such as average revenue per customer (APRC), customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (CLV) in just a few clicks.
Need to track something else? We’ll work with you to create a custom dashboard for it. Sona’s advanced attribution system provides a solid data foundation on which to measure anything and everything related to your GTM initiatives, as well as create highly accurate forecasts.
Next, measure the rate in which pipeline and revenue are generated. You’ll find a clear visualization of sales velocity as well as a breakdown of average days to conversion for each channel on the journey-to-conversion dashboard. Combine velocity, cost, and revenue data to create your forecast. You should now be able to reliably answer the question: How much revenue will we generate, and by when?
Finally, optimize your current marketing initiatives to meet your revenue or business goal. With accurate revenue, cost, and velocity data at your fingertips, plus the ability to drill down into every detail of your campaign, you’ll be able to make transformative, data-driven improvements to your marketing strategy.
You and your team should now be able to answer difficult questions such as:
Update your marketing strategy, monitor the results, and continuously optimize your operations.