SONA FOR DEMAND GENERATION

Get Actionable Insights
to Scale Growth

Elevate your ability to contribute pipeline and revenue. Assemble accurate, reliable, real-time data and drive profitable decisions. 

Connect paid marketing with revenue

It's more important than ever for marketers to understand what's working and what isn't. Get better insights into marketing budget allocation by connecting paid marketing with first-party sales data.

Track the customer journey from first-touch to conversion

As a demand marketer, it's essential to understand your leads' journey to customers. Tracking the lead journey can identify areas where prospects are getting stuck so changes can be implemented.

Invest more into what converts

Detailed views into media performance and advanced data insights allow for better marketing decisions. Demand marketers can scale revenue with more accurate and reliable data.

Know Which Leads are Converting

Analyze marketing impact throughout the sales cycle

Understand how marketing touches connect to business outcomes. With datasets that combine online and offline marketing interactions, explore multi-touch attribution models and marketing influence reports to further scale revenue and accelerate sales cycles.

Marketing Influence Dashboard
Ad platform drill down dashboard Illustration

Scale what works

Empower marketing teams to analyze unified datasets and see how their initiatives are performing at various campaign levels. Make better informed decisions to achieve the best return on investment.

Prioritize marketing channels to accelerate time to revenue

Understand sales velocity by marketing channel source. Optimize your budget to reduce the time to conversion.

Journey to Conversion Illustration

Works with your current stack

Whatever you're using to close deals and track pipeline, we integrate with it.
See all integrations

Prove Your Contribution to the Pipeline 

Discover a better way to optimize campaigns with
the Sona Revenue Growth Platform.