Find the channels with real incremental lift, and the headroom to scale spend.
NEW AI search to sourced pipeline, in one graph
The marketing measurement layer for the AI era.
Sona connects prompts to pages, and pages to revenue. See which AI questions cite your pages, and which of those pages source pipeline. The full chain, finally measurable and actionable.
UNIFY
Sona Tracking
Cookieless Tracking
Ad Click Tracking
UTM Capture
Form Data Collection
Ad Platform APIs
CRM, Warehouses, DBs
3rd Party Data
ANALYZE
AI Data Analyst "Which channels are driving pipeline this quarter?"
AI search
Paid
Content
Ask anything...
ACTIVATE
Ad, Marketing, and Analytics Platforms
CRM, Warehousing, and BI
Media Reporting
sona
3×
increase in attributed traffic
Sona internal data
94%
of B2B buyers use AI in the buying process
Forrester, 2026
#1
AI is buyers' most-cited research source
Forrester, 2026
Trusted by leading GTM teams of all sizes
How Sona works
Unify. Analyze. Activate.
Three moves turn scattered signals into sourced revenue: one identity-resolved graph your whole GTM team runs from.
01 Unify
Every signal, one graph.
Cookieless tracking, ad platforms, analytics, CRM and AI sessions, all stitched into a single identity-resolved profile. No more silos, no more guessing which "anonymous" was who.
AI sessions Ad platforms GA4 · Web tracking HubSpot · Salesforce
One identity-resolved buyer
02 Analyze
Model the influence.
Multi-touch attribution weighted by stage transition, plus incrementality tests that prove real lift. Ask in plain English, with answers grounded in revenue, not vibes.
▲ AI search up 38% QoQ · influenced 64% of wins
03 Activate
Sync data back to tools.
Sync attributed pipeline and audiences into HubSpot, Salesforce, the warehouse and ad platforms. Trigger sequences, alert Slack, and insights compound into action automatically.
HubSpotComplete SalesforceComplete Ad platformsIn Progress SlackAlert
Every marketing channel, one graph
Every channel, finally on the same graph.
AI search, paid, content, email and sales, all resolved to one identity graph and credited to real pipeline. Even the dark traffic and AI citations your old stack writes off as "direct" or "none."
app.sona.com / insights / marketing-influence Live product
Marketing Influence Proposed update
Synced 4m ago Revenue Influenced
$1.18M
+18% MoM
Pipeline Influenced
$4.2M
612 open opportunities
Accounts Influenced
1,247
642 AI-sourced
Resolving your dark traffic
908 accounts arrived with no referrer. Here's where they actually came from.
908unattributed accounts · 11,709 sessions
AI zero-click influence536 accts59%
Direct / brand214 accts24%
Truly unknown158 accts17%
What buyers ask AI
Category prompts driving your dark traffic, and how often you're cited.
"sona vs competitors"680 / mo
91% cited
"how to track ChatGPT / AI traffic"540 / mo
61% cited
"best marketing attribution software"1,420 / mo
38% cited
"measure dark social influence"410 / mo
33% cited
Marketing Channels Paid AI & Zero-Click
First Touch Credit
| Marketing Channel | Attribution Source | Accounts | Sessions | Signups | AI-Referred |
|---|---|---|---|---|---|
 Google Ads | Paid | 412 | 18,400 | 11 | — |
 LinkedIn Ads | Paid | 286 | 5,200 | 7 | — |
 ChatGPT | AI | 318 | 4,820 | 14 | 4,820 |
 Perplexity | AI | 96 | 1,240 | 5 | 1,240 |
Cross-Channel Attribution
Connect AI search, ads, content, email and sales touches to real pipeline, with multi-touch credit that proves what marketing returns.
Identity Resolution
Resolve anonymous and known traffic into contact and account profiles, score against your ICP, and sync CRM-ready records, 100% cookieless.
Intent Activation
Capture buying intent across AI search, ads and site visits, score every account, and activate the next best move automatically.
Buyer Journeys
Map every buyer touch from first AI prompt to closed-won, one identity-resolved journey stitched across ads, content, email and AI search.
Audiences & Destinations
Build real-time, signal-based audiences from intent, ICP fit and CRM data, synced live to your ad platforms, CRM and outreach tools.
Agents & Workflows
AI analyst agents make sense of your GTM data in plain English, then trigger workflows: push audiences, update your CRM, alert your team.
app.sona.com / insights / buyer-journeys Live product
Buyer's Journey
Start of Session
05/20/26 · 08:30
Helsinki, FI
Page Visit
sona.com / blog / scaling-revops-with-ai-agents
Touchpoint
AI · ChatGPT
Conversion
sona.com / signup · Name = John D.
See where AI touched your deal, and what your buyers are curious to learn.
Multi-touch attribution
Cross-channel attribution for long, complex journeys.
B2B buyers don't move in a straight line. Sona stitches every touchpoint (AI prompts, ads, content, email, sales outreach) into one identity-resolved journey. The question isn't "which channel?" anymore. It's "which combination, in what order, closed the deal?"
- Every touchpoint, from first prompt to closed-won
- Identity resolved across sessions, devices and AI tabs
- Influence weighted by stage transition, not last-click
01
Capture every touchpoint
Server-side, cookieless tracking across web, ads, email and AI sessions. Sona sees the prompts your old stack pretends don't exist.
02
Resolve identity across the journey
Stitch anonymous prompts, cookie resets and form fills into a single buyer, across cookies, sessions, devices and AI tabs.
03
Model the influence, end-to-end
Multi-touch attribution that weights each step by stage transition, not last-click. Tie every prompt, ad and conversation back to closed-won.
04
Push the answer back into your stack
Sync attributed pipeline, sourced revenue and influence scores into HubSpot, Salesforce, the warehouse and your ad platforms, automatically.
AGENTS & WORKFLOWS
Let agents analyze the data, then agents and workflows take action.
Data agents make sense of your metrics in plain English, audience agents build and sync your segments, technical SEO/AEO agents keep your site AI-ready, and more. Then workflows put it all into motion, automatically.
app.sona.com / analyst Live product
Good morning!
Want an update or have a question? Just chat below.
Ask anything about attribution, pipeline and channel performance…
Add Data Choose Dataset First Touch Credit
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Surface accounts trending up across visits, intent & touchpoints, before your reps do.
Track your share of voice across ChatGPT, Perplexity & Google AI, by prompt and competitor.
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Built for marketers & data teams
The questions your team asks every week.
Stop waiting on data pulls. Get the answers that drive your next move, in plain English.
Pipeline attribution
See which channels, campaigns and touchpoints actually generate qualified pipeline, not vanity metrics.
"Which channels are actually driving pipeline this quarter?"
High-intent accounts
Surface accounts showing buying signals this week based on ICP fit, web activity and engagement spikes.
"Which accounts are showing higher intent this week?"
Wasted spend
Find campaigns burning budget with minimal pipeline impact. Know exactly where to cut and where to double down.
"Where are we wasting spend? What should we invest more?"
Opportunity influence
Map every campaign that touched an opportunity before it closed. Full-funnel multi-touch visibility.
"Which campaigns influenced closed-won deals last month?"
Audience conversion
Break down which ICP segments convert best, and why. Align spend to the audiences that actually close.
"Which audiences are converting and at what rate?"
Real-time alerts
Get notified in Slack when target accounts hit your site, campaigns spike, or pipeline trends shift.
"Alert me when enterprise accounts visit the pricing page."
Integrations 
Connect every source of pipeline.
100+ native integrations across ads, CRM, data warehouses, and AI engines.
Ad platforms 6
CRM & data 6
Customer stories 
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
You didn't get this good by guessing.
Every channel, AI search included, connected to real pipeline.
