Our mission is to amplify sustainable growth for the world’s most innovative companies

We’re here to help companies solve their growth challenges. 

‍Understanding growth is in our DNA. Ramu grew hi5, an early social network, from inception to 200 million users entirely through viral marketing and a sizable growth team. Following hi5, we did large-scale customer acquisition in several verticals, including financial services and realized a number of structural challenges related to scaling paid growth acquisition. So, we took a fresh look at what we saw as broken and solved from the ground up.  

Companies spend $450B per year on online advertising. Due to changes in the privacy environment and missing technologies, there’s an increasing blindness as to what spend is converting. Additionally, marketers pay to bring users to their websites but they lack the resources and technologies to maximize conversions for their top of funnel marketing efforts. At the outset, the Sona enables our customers to spend more efficiently with better, more enhanced data. Second, there’s an opportunity to scale growth with customized experiences. Finally, Sona combines disparate data silos into a single growth data warehouse. This allows for building rich, unified, omnichannel experiences across media and messaging interactions.

Marketing organizations are increasingly accountable for the entire customer journey, and the Sona Growth Platform provides the insights, data, and functionality to solve this challenge.