In today’s world, marketers have access to more information and technology than ever before. In theory, this should allow for more agility and efficacy to drive better results. However, the modern-day marketer faces a range of structural challenges. Attribution is broken and marketers are flying blind with their marketing spend. Sales, marketing, finance and other functions house data silos relevant to growth. A successful growth trajectory at scale requires a well-orchestrated strategy, coordinated execution, unified and synchronized growth data, and integrations with go-to market tools.
based on customer data
say they've used multiple channels to start and complete a transaction (Salesforce)
in annual revenue for companies with strong omni-channel customer engagement (Aberdeen Group)
We are concise, articulate, and responsive.
We provide candid, empathetic, and timely communications to colleagues, partners, and customers.
We’re critical thinkers.
We are willing to teach what we know so we can execute better and improve decisions.
We are patient and work tirelessly to produce quality work.
We follow through on our commitments.
We believe in kaizen ...continuous improvement.
We can make greater contributions as we improve ourselves.
We are realistic about our own strengths and our limitations.
We recognize the power of great teams and acknowledge the contribution of others.
We have a bias towards action.
We believe it’s better to make more decisions with imperfect information and course correct if we’re wrong.
We recognize that speed is a factor in winning the market.
We actively listen to our customers with positivity and patience.
We aim to deeply understand our customers and their challenges.
We look to earn trust with every customer interaction.