Know your customers at the individual level.
If you want to target the right audience with the right messaging, then it’s time to look beyond buyer personas. Sona will change how you see prospects with user and company profiles, both of which provide a grounded, holistic view of the entire buyer’s journey.
Sona supercharges every lead you receive by creating a user profile for that lead. Now, you’ll be able to see their interactions—page visits, clicks, form fills, webinars, calls, emails, and more—and tailor your approach to match their intent and needs.
Identify what works with your target audience and duplicate success across other GTM platforms.