Multi-touch Attribution

Leverage attribution to maximize your sales and marketing ROI

Go beyond justifying marketing spend and gain insights into what initiatives impact the buying journey.

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Trusted by leading GTM teams of all sizes

Leverage attribution as an offensive strategy to maximize your sales and marketing ROI

Map milestones and gauge the efficacy of every touchpoint and initiative

Configure milestones in the buyer's journey from first touch to the deal close and beyond. Visualize the buyer's journey, track lead progression, identify top-performing channels, and understand optimal paths to conversion

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Analyze and optimize marketing investments at a granular level for each milestone

Understand your true return on ad spend (ROAS) and optimize the marketing channel mix. Analyze the performance of each marketing channel by milestone event and drill down into campaigns and individual ads Gain insights to improve ROI with just a few clicks.

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Unite quantitative and qualitative attribution methods

Multi-touch models or self-reported attribution alone tell only part of the story. Combine self-reported attribution with comprehensive, cookieless tracking to create a more complete picture of performance.

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What our customers say

Trusted by growth teams who turn data into demand with us.

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter

Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Hooman Radfar

Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."