Get clarity on your marketing ROI across channels and deploy your media investments more effectively
A solid growth marketing data foundation begins with the high quality, multi-touch attribution. The marketing data related to how users engage with your site is a key building block in your data stack which impacts many of your marketing decisions. With better and more granular attribution data, you can better understand the true impact of each touchpoint across your entire marketing funnel.
“With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions”
Derive more accurate creative insights.
With advanced media optimization dashboards, your media buying team can more accurately select high-performing ad creatives and to emulate ad creatives with more favorable results.
Optimize your ad spend with greater accuracy.
At the campaign, ad group, and ad levels, you’ll be able to see more accurate customer acquisition costs and to make better decisions related to budget allocation, targeting decisions, and ad creatives.