Like many organizations, Google Ads likely constitutes the largest share of your multi-channel digital marketing mix. Yet, knowing if your ad spend is optimized can be a challenge. Connect your Google Ads data, Sona's advanced attribution tracking data, and your first-party CRM data to understand your true return on ad spend (ROAS).
Are you spending more than $25,000 a month and are your campaigns performing optimally? Request a free cost optimization analysis today to find out.
Our growth specialists will work with you to connect all of your buyer’s journey data and analyze more than 40 parameters including attribution, budget, and account structure. You’ll receive concrete recommendations to reclaim and redistribute wasted ad spend, optimize campaigns, and ultimately grow revenue.
Reduction in CPC costs on average with keyword-related optimizations.
Annual revenue unlocked on average with ad spend optimizations.
Attribution coverage with improved tracking and platform integration.
We’ll start by auditing the completeness and accuracy of buyer’s journey data to ensure every dollar is accurately attributed. This will include examining your data attribution processes, account structure, and conversion tracking settings to ensure you’re tracking all the necessary events.
Next, we’ll analyze campaign performance against budget allocation to uncover key ROI metrics including return on ad spend (ROAS), customer acquisition cost (CAC), cost per action (CPA), payback period, and sales velocity.
Finally, we’ll draw up a list of detailed recommendations, including where to pause or increase spend; how to structure campaigns to improve ROI; and how to improve your quality score. It’s not uncommon for us to identify double-digit revenue boosts in organizations with multi-million dollar marketing budgets.
Realize at least 200% ROI on your Sona license or get a full refund.
Get end-to-end support with dedicated revenue growth specialists.
Avoid costly mistakes with a single source of truth for revenue performance.