Google Ads Cost Analysis

Reduce Google Ads Spend by 30% or More While Sustaining Revenue Growth

Like many organizations, Google Ads likely constitutes the largest share of your multi-channel digital marketing mix. Yet, knowing if your ad spend is optimized can be a challenge. Connect your Google Ads data, Sona's advanced attribution tracking data, and your first-party CRM data to understand your true return on ad spend (ROAS).

Are you spending more than $25,000 a month and are your campaigns performing optimally?
Request a free cost optimization analysis today to find out.

Get a free Google Ads cost optimization analysis

Complete this form to receive a comprehensive report with actionable insights. 

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See tangible improvements fast

Our growth specialists will work with you to connect all of your buyer’s journey data and analyze more than 40 parameters including attribution, budget, and account structure. You’ll receive concrete recommendations to reclaim and redistribute wasted ad spend, optimize campaigns, and ultimately grow revenue. 


Reduction in CPC costs on average with keyword-related optimizations.


Annual revenue unlocked on average with ad spend optimizations.


Attribution coverage with improved tracking and platform integration.

Get answers to your most pressing questions

How much is Google Ads really contributing to revenue?

We’ll start by auditing the completeness and accuracy of buyer’s journey data to ensure every dollar is accurately attributed. This will include examining your data attribution processes, account structure, and conversion tracking settings to ensure you’re tracking all the necessary events.

Revenue Attribution Dashboard Illustration
Channel KPI Illustration

What is my ROI from Google Ads?

Next, we’ll analyze campaign performance against budget allocation to uncover key ROI metrics including return on ad spend (ROAS), customer acquisition cost (CAC), cost per action (CPA), payback period, and sales velocity.

What optimization opportunities should I take to grow revenue fast?

Finally, we’ll draw up a list of detailed recommendations, including where to pause or increase spend; how to structure campaigns to improve ROI; and how to improve your quality score. It’s not uncommon for us to identify double-digit revenue boosts in organizations with multi-million dollar marketing budgets.

Target vs Actual Illustration

Why you'll love Sona

Guaranteed results

Realize at least 200% ROI on your Sona license or get a full refund.

Expert partners

Get end-to-end support with dedicated revenue growth specialists. 

Complete visibility

Avoid costly mistakes with a single source of truth for revenue performance.

Get a free Google Ads cost optimization analysis

Complete this form to receive a comprehensive report with actionable insights.