Platform
PRODUCT
Platform Overview
How Sona Connects Marketing to Revenue
Attribution
The full user journey, from the first click to closed
Identification
De-anonymize visitors, engage better with target accounts.
Segments
Audience profiling and segmentation
Reporting
Visualize data and derive insights
TECHNOLOGIES
Profiles
Your single source of truth for every prospect.
Cookieless Tracking
Industry-leading accuracy and privacy protection.
Data Synchronization
Seamless, bi-directional integrations
WHAT CAN YOU DO WITH SONA?
Google Analytics without Sampling
Google Analytics data without limits
Facebook Server Side Tracking
Stop Data Loss for Facebook Conversion Tracking
Outbound Sales Activity
Attribute All Motions with One Multi-Touch Model
Better Forecasting
Discover a better way to optimize spend
Solutions
BY USE CASE
Revenue Attribution
Get the Full Picture on Performance
Marketing Spend Allocation
Invest More into What Converts
Marketing Analytics
Automated Datasets at Your Fingertips
Revenue Forecasting
Simplify Forecasting with Better Data
GTM Orchestration
Leverage Better Data Everywhere
BY ROLE
Sona for CMOs
Understand Marketing ROI in Minutes
Sona for Demand Gen
Get Actionable Insights to Scale Growth
Sona for Marketing Ops
Reduce Noise and Focus on Analysis
Sona for Revenue Ops
Better Data, Better Forecasts
Sona for Finance
Align Teams for Better Forecasting
BY BUSINESS
Sona for B2C
B2C Revenue Intelligence
Professional Services
End-to-end support, from strategy to execution
Pricing
PRICING
Sona Identification
For Sales
Sona Attribution
For Marketing
Resources
RESOURCES
Sona Blog
Read articles
ask Sona!
Q&As
Integrations
See all Platform we integrate with
Company
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Schedule a demo
Revenue Attribution
Latest blog articles
Revenue Attribution
The Essential Guide to Offline Attribution: Maximizing ROI Through Offline Channels
May 1, 2024
Revenue Attribution
Single vs. Multi-Touch Attribution Models
May 1, 2024
Revenue Attribution
The Importance of Accurate Revenue Attribution
May 1, 2024
Revenue Attribution
First Touch vs. Last Touch Attribution Models
May 1, 2024
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