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Platform

PRODUCT

Platform Overview
How Sona Connects Marketing to Revenue
Advanced Attribution
The full user journey, from the first click to closed
Segments
Audience profiling and segmentation
Reporting
Visualize data and derive insights

TECHNOLOGIES

Profiles
Your single source of truth for every prospect.
Cookieless Tracking
Industry-leading accuracy and privacy protection.
Data Synchronization
Seamless, bi-directional integrations

WHAT CAN YOU DO WITH SONA?

Google Analytics without Sampling
Google Analytics data without limits
Facebook Server Side Tracking
Stop Data Loss for Facebook Conversion Tracking
Outbound Sales Activity
Attribute All Motions with One Multi-Touch Model
Better Forecasting
Discover a better way to optimize spend
Solutions

BY USE CASE

Revenue Attribution
Get the Full Picture on Performance
Marketing Spend Allocation
Invest More into What Converts
Marketing Analytics
Automated Datasets at Your Fingertips
Revenue Forecasting
Simplify Forecasting with Better Data
GTM Orchestration
Leverage Better Data Everywhere

BY ROLE

Sona for CMOs
Understand Marketing ROI in Minutes
Sona for Demand Gen
Get Actionable Insights to Scale Growth
Sona for Marketing Ops
Reduce Noise and Focus on Analysis
Sona for Revenue Ops
Better Data, Better Forecasts
Sona for Finance
Align Teams for Better Forecasting

BY BUSINESS

Sona for B2C
B2C Revenue Intelligence
Professional Services
End-to-end support, from strategy to execution
Pricing
Resources

RESOURCES

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Marketing Analytics

Latest blog articles
Marketing Analytics

The Ultimate Guide to B2B Marketing Reports for Your CMO Dashboard

February 3, 2023
Marketing Analytics

Why is Marketing Performance Management Critical for Every Marketer?

February 3, 2023
Marketing Analytics

Measuring Marketing's Influence on the Sales Pipeline

February 3, 2023
Marketing Analytics

How to Import Ad Platform Cost Data into Google Analytics

February 3, 2023
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