Latest from the blog

Impressions vs Clicks: Which Metric to Optimize For

Impressions vs clicks: an impression counts when an ad appears, a click when someone selects it. Learn which metric matters for your goals.

AI SEO Specialist: What They Do and When to Hire One

An AI SEO specialist combines SEO, content and PR to boost your presence in search results and AI Overviews. Learn when to hire one.

ChatGPT Ranking Factors That Earn a Citation

ChatGPT ranking factors determine citation: search rank, relevance, source authority, and freshness. Track and test them with AI visibility data.

Foglift Reviews: Features, Token Limits and Pricing

Foglift Reviews: a website analysis platform that tracks GEO performance across AI search engines, with paid plans from $49/month and a token-based cost model.

How Google AI Overviews Work in 2026: Sources and Clicks

Google AI Overviews expand queries into sub-queries, retrieve pages, and generate summaries with source links. Nearly 30% of cited domains don't rank on page one.

How to Track Answer Engine Rankings: Steps and Costs

Monitor your answers across ChatGPT, Gemini, Perplexity, and other answer engines by running buyer prompts on schedule, recording mentions and citations to track AI visibility trends.

How to Track ChatGPT Traffic in GA4 and Measure Revenue

Track ChatGPT traffic in GA4 by filtering for ChatGPT sources, create custom channels, and connect to conversions. ChatGPT visitors convert at 13.8% vs 3.02% for Google organic.

How to Track Perplexity Referrals in GA4

Track Perplexity referrals in GA4 by creating a custom channel group that ranks above Direct, since many Perplexity visits lack referrer data.

White Label AI SEO: How Agencies Choose a Platform

White label AI SEO lets agencies resell AI search visibility work under their brand. Learn delivery models and what to verify before signing.