Activate the intent your marketing creates.
Every AI search, ad, and visit signals intent. Sona captures it across anonymous and known visitors, then ties it to the account and contact that generated it.
14-day free trial · No credit card · 30-second setup
ChatGPT 
Gemini Google AI Mode 
Azure 
Perplexity 
Grok 
Anthropic 
Deepseek Trusted by leading GTM teams of all sizes
INTENT BY CHANNEL
↑ 18.0%See which channels create intent
Attribute every high-intent account back to the channel that first sparked it.
SUGGESTED PROMPTS
LIKELIHOODInfer the prompt behind visits
Reconstruct the likely prompt behind each AI-referred visit to your site.
INTENT SCORE
Score every account's intent
One predictive intent score per account, updated as new signals arrive.
WORKFLOW
3 actionsTrigger the next move
When intent spikes, the right play fires automatically across your stack.
Surface buying intent and act on it.
Capture, score, and route every intent signal in one place, then connect it to the account it came from and the pipeline it drives.
Read intent from their visit behavior.
Every website visit lands on a page with a purpose. Sona derives intent from the page itself, infers the likely prompt behind it, ties it to a real account, and tags it to the buying journey.
- Derived from the page visited, engine, and referrer
- Stage-tagged from awareness through purchase
- Source, prompt and engine on every touchpoint
- Self-reported attribution to fill zero-click gaps
Put a number on every account's intent.
Not every visit is a buying signal. Sona rolls all of an account's activity into one intent score, so your team always knows which accounts to prioritize first.
- An intent score for every account, updated as signals arrive
- A predictive buying stage, from awareness through purchase
- Highest-intent accounts surfaced first for sales
- Custom intent signals, defined for your category
Buying stage predicted for every account, so you can prioritize what's ready.
Buyers from your target accounts research you every day. Sona's predictive model analyzes first-party engagement to forecast each account's buying stage, so you can invest in each one based on where it is in the journey.
Book a DemoPut the next move on autopilot.
Measured intent is only worth as much as what you do with it. The moment an account crosses your threshold, Sona acts: routing it to the right owner, syncing it to your CRM, and pushing it into the audiences and plays that turn intent into pipeline.
- Trigger on any intent score, buying stage, or custom signal
- Alert sales, sync to CRM, and enroll in the right sequence
- Push high-intent accounts straight to your ad audiences
- Move budget toward the channels generating real intent
94%
Of B2B buyers now use AI while researching a purchase
Source: Forrester, Buyers’ Journey Survey 2025
70%
Of the B2B buying journey is complete before a buyer ever talks to sales
Source: Gartner, 2025
1 in 3
Marketers can confidently tie revenue back to the channels that created it
Source: HubSpot State of Marketing, 2025
9×
Higher conversion for ChatGPT traffic vs Google Organic (15.9% vs 1.76%)
Source: Seer Interactive, 2025
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
A natural fit with the rest of Sona.
Intent Activation is one of several tools in Marketing Measurement, fully integrated and ready to deploy together.
Identity Resolution
Stitch anonymous prompts, cookie resets, and form fills into a single, persistent buyer profile.
ExploreCross-Channel Attribution
Multi-touch credit across AI, ads, content, email, and sales, weighted by stage transition, not last click.
ExploreBuyer Journeys
Every touch from first prompt to closed-won, stitched into one timeline you can actually read.
ExploreAudiences & Destinations
Build audiences from any signal and sync them to ad platforms, CRM, and the warehouse.
ExploreAd Conversions
Send enriched, server-side conversions back to Google, Meta, and LinkedIn for better match rates.
ExploreAgents & Workflows
AI agents that analyze, build audiences, and trigger actions across your stack, on autopilot.
ExploreTurn intent into measured pipeline.
Get a personalized demo of Sona, or start a free trial today.
