See every touch that moved the deal, across every channel.
One buyer journey, stitched from every channel, from ads to AI search, with each touch credited to real pipeline. Marketing measurement built for the AI era.
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ChatGPT 
Gemini Google AI Mode 
Azure 
Perplexity 
Grok 
Anthropic 
Deepseek Trusted by leading GTM teams of all sizes
Three moves from scattered signals to sourced revenue.
Unify every channel into one identity-resolved graph. Model what actually moved the deal. Activate the answer across your stack, the whole loop your GTM team runs from.
Every signal, one graph.
Ads, content, email, web, CRM and AI search, stitched into a single identity-resolved profile. No more silos, no more guessing which “anonymous” was who, no more channels quietly written off as “direct.”
- Cookieless, server-side tracking on every channel
- Anonymous sessions resolved to one real buyer
- Identity stitched across devices and channels
- One shared graph your whole team can trust
Know what worked. Not just what got the last click.
Sona gives every touch in the journey its share of credit, so you see the full path to pipeline instead of just the last click. Ask a question in plain English and get the answer in seconds: which channels contribute, in what order, and where budget may be leaking.
- Credit weighted by stage progression, not the last click
- Full-funnel credit from first touch to closed-won
- Plain-English questions answered in charts, not data tickets
- Wasted spend surfaced before it compounds
Push the answer back into your stack.
Measurement that just sits in a dashboard is wasted. Sona syncs attributed pipeline, sourced revenue and audiences into HubSpot, Salesforce, the warehouse and your ad platforms, then triggering sequences and Slack alerts so insight compounds into action automatically.
- Server-side conversions back to every ad platform
- Attributed pipeline synced to CRM and warehouse
- Audiences built from any signal, pushed anywhere
- Sequences and Slack alerts on every signal shift
| Date / Location | Contact | Landing page | Channel & Campaign | Attributed revenue |
|---|---|---|---|---|
2026-02-17 Bozeman, MT | BM | /solutions/enterprise | Google Ads · Paid Non-brand · “enterprise attribution” LinkedIn Ads · ABM · 02/09 Organic · /blog/sso-scim · 02/12 | $62,000 |
2026-02-15 Austin, TX | RK | /pricing | Organic · Content Blog · “multi-touch attribution” Meta Ads · Retargeting · 02/03 Email · Q1 nurture · 02/08 Direct · /pricing · 02/13 | $41,500 |
2026-02-12 Denver, CO | JT | /integrations | LinkedIn Ads · Paid ABM · RevOps leaders Email · Webinar invite · 02/04 Direct · /book-a-demo · 02/11 | $28,900 |
2026-02-09 Remote, UK | PA | /product/conversions-api | AI search · ChatGPT Cited · “best attribution software” Google Ads · Non-brand · 01/29 Webinar · State of Attribution · 02/06 | $19,200 |
75%
Of B2B buyers prefer a rep-free, self-service buying experience
Source: Gartner, 2024
10
Channels buyers now use in a single journey, double the number in 2016
Source: McKinsey B2B Pulse, 2024
45%
Of B2B buyers used AI tools during a recent purchase
Source: Gartner, 2026
60%
Of marketers struggle to measure marketing across channels
Source: Demand Gen Report, 2024
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
The buyer’s journey has changed. Your measurement should too.
See how every channel, AI search included, works together to move each deal from first touch to closed-won.
