Precision audiences,
live across every destination.
Sona turns intent, ICP fit, site activity, CRM data, AI engine demand, and more into real-time audiences, synced to ad platforms, CRMs, and outreach tools as people qualify in and out.
14-day free trial · No credit card · 30-second setup
ChatGPT 
Gemini Google AI Mode 
Azure 
Perplexity 
Grok 
Anthropic 
Deepseek Trusted by leading GTM teams of all sizes
The way buyers research changed.
Time your data caught up.
Prospects now start in AI engines, qualify in and out daily, and leave signals across a dozen tools. Most stacks answer with stale exports, SQL tickets and brittle point-to-point syncs — so the audience you act on is always yesterday's.
Build a precise audience in minutes, then watch it recalculate live.
Combine ICP Fit Score, firmographics, intent, buying stage, site activity and any CRM field into one segment. Change a rule and the size updates instantly — no SQL, no data-team ticket, no waiting.
- ICP Fit Score & firmographics
- Real-time intent, AI-search & site activity
- CRM data & custom attributes
- Live size preview as you build
Segment changes that took a data-team sprint now take 30 seconds.
One audience. Every destination. Always in sync.
Push audiences and conversions to your ad platforms, CRM and warehouse — and keep them fresh as people qualify in and out. No fragile scripts, no manual uploads, no point-to-point glue to maintain.
- Auto-add identified accounts & contacts to your CRM
- Keep intent signals & buying stages in sync everywhere
- Sync online & offline conversions to every ad platform
- Trigger sales alerts & nurture on real-time activity
- Monitor every sync from one place — no fragile scripts
See who's discovering you in AI search, and act the same day.
Your buyers now start in ChatGPT, Perplexity, Gemini and Google AI Mode. Sona shows who arrives from — and researches you across — AI engines, then auto-adds them to matching audiences while intent is hot.
- Visitors referred by AI engines
- AI-search intent by topic & prompts
- Auto-added to matching audiences
- Pairs with Sona AI Search Insights
Right message, right stage, every channel.
Drive email, ads, sales and web from each audience's lifecycle stage, product interest and behavior — so buyers get intentional journeys instead of one-size-fits-all blasts.
- Lifecycle & buying-stage targeting
- Per-channel message personalization
- Product & interest-based segments
- Triggered, intentional journeys
Feed real conversions back. Convert more.
Your CRM holds conversion data your ad platforms can't easily see. Sona syncs both online and offline conversions to every major ad platform — so their algorithms optimize toward real buyers instead of cheap clicks — and triggers nurture that turns top-funnel demand into opportunities.
- Sync online & offline conversions to every ad platform
- Optimize ad spend toward real buyers, not clicks
- Trigger nurture that turns demand into opportunities
- Attribute pipeline back to every audience & source
More relevant traffic, higher conversion rates across the funnel — +38% conversion rate on synced audiences.
Connect every source of pipeline.
100+ native integrations across ads, CRM, data warehouses, and AI engines.
Turn today's signals into
today's audiences.
Build your first signal-based audience in minutes and keep every channel in sync — automatically.
