Finally prove what your marketing returns.

Close the gap with self-reported attribution.

The highest-intent research often never ends in a click — an AI answer, a peer's recommendation, a mention in a podcast. Self-reported attribution closes that gap: Sona asks buyers directly on your demo and signup forms, auto-categorizes every answer, then reconciles it against click-level data — so credit reflects what buyers actually report, not just where the last click landed.

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  Smart “how did you hear about us?” prompts on demo and signup forms
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  Auto-categorized into AI engines, channels, and competitors
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  Reconciled against click-level data for blended attribution
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  Credit based on what buyers report, not where the click landed