Finally prove what
AI search returns.
Buyers decide in ChatGPT, Gemini, Perplexity, Claude, and other major AI search engines, then convert as 'direct.' Sona ties AI search to closed revenue, so you can defend the spend and fund what's working.
14-day free trial · No credit card · 30-second setup
ChatGPT 
Gemini Google AI Mode 
Azure 
Perplexity 
Grok 
Anthropic 
Deepseek Trusted by leading GTM teams of all sizes
See AI-influenced deals
Track which deals were shaped by ChatGPT, Perplexity, Claude, Gemini and Copilot.
Attribute pipeline to AI
AI-aware models that give every engine the credit it actually deserves.
4.2×
Return on AI-search content
Prove AI-search ROI
Tie content investment to AI mentions, citations and downstream revenue.
Perplexity content +30%
Display CPM caps
Claude prompt content
Capture zero-click
Self-reported attribution catches the buyers AI cited but never sent to your site.
The first attribution platform built for the AI search era.
Map milestones. Attribute pipeline. Compare models. All without the AI search blind spot.
Understand AI's role in the journey to closing a deal.
Buyers research, compare, and decide inside AI engines, then arrive ready. Sona stitches that AI activity into a single account timeline alongside your ad, web, and CRM data, so you understand how AI shaped the path from first question to closed won.
- One account timeline showing every AI touch in the deal
- Where AI entered the journey and what it influenced
- AI referral signals and self-reported answers, combined
- The questions and topics driving buyers in your category
Demo signup form
How did you hear about Sona?
Fix the attribution gap AI search opened.
Click-based models were never built for research that never ends in a click, so AI search falls straight through the cracks. Sona closes it from both sides, asking buyers directly and reconciling their answers against click data, so credit is grounded in evidence.
- Smart "how did you hear about us?" prompts on demo and signup forms
- Auto-categorized into AI engines, channels, and competitors
- Reconciled against click-level data for blended attribution
- Credit based on what buyers report, not where the click landed
Now spend on it like a channel you can measure.
Credited fairly, AI search finally competes for budget on the same terms as paid and outbound. Roll up spend, pipeline, and revenue by channel, campaign, and engine, then move budget toward what's closing and trim what isn't.
- Spend, deals, and ROAS for every channel, AI search included
- AI search tracked as a first-class channel, not a mystery line
- Per-engine and per-campaign drilldowns
- Full pipeline and revenue attribution, end to end
Channel performance · this quarter
By milestone — opportunity created
15%–25%
Estimated drop in organic web traffic from zero-click AI search
Source: Bain & Company, 2025
6×
ChatGPT visitors convert better than traditional Google search
Source: Webflow, 2025
50%
Of U.S. consumers now intentionally use AI-powered search
Source: McKinsey AI Discovery Survey, 2025
94%
Of B2B buyers now use AI while researching a purchase
Source: Forrester, Buyers' Journey Survey 2025
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
Connect every source of pipeline.
100+ native integrations across ads, CRM, data warehouses, and AI engines.
Most teams are flying blind on AI search. Stop being one of them.
Get a demo, or start a free trial now.
