Decode buyer intent through their AI search behavior.
When a buyer arrives from AI Search, Sona infers the prompt that likely sent them, ties it to a real account and contact, and turns it into action while the intent is still hot.
14-day free trial · No credit card · 30-second setup
ChatGPT 
Gemini Google AI Mode 
Azure 
Perplexity 
Grok 
Anthropic 
Deepseek Trusted by leading GTM teams of all sizes
See the likely prompt behind every visit
Every AI-referred visit starts with a question. Sona reconstructs the likely prompt and pins it to the right stage of the buying journey.
Read intent across the whole committee
Buying is a team sport. We infer what each member asked AI, then roll it up into a single buying stage for the account.
Put a number on every account's intent
Each inferred prompt and visit feeds one intent score and a predictive stage — so the accounts heating up rise straight to the top.
Put the next move on autopilot
The moment intent spikes, a Sona workflow fires — pinging the right AE in Slack, syncing the account to your CRM and enrolling it in the right play, automatically.
Catch buyers at the moment of intent.
From the likely prompt behind each AI visit to the account it belongs to, see and score every signal, then act while the intent is still hot.
Every day, buyers state their intent to AI.
Now you can see what they asked. We reconstruct the likely prompt behind each AI-referred visit and where it fits in their buying journey.
- Inferred from engine, referrer, and on-site behavior
- Stage-tagged from awareness through purchase
- Source, prompt and engine on every touchpoint
- Self-reported attribution to fill zero-click gaps
What the buying committee likely asked AI.
A buying decision is rarely one person. It's a committee, each member asking AI their own questions. Now you can read what they asked. Sona infers the likely prompt behind each committee member's visit and rolls it into one intent score and buying stage per account, so the accounts leaning in rise above the ones just browsing.
- Likely prompts inferred for each committee member
- Each member connected back to their account
- Buying stage auto-labeled and intent scored per account
- A clear read on who's exploring, comparing, and ready
Put a number on every account's intent.
Not every visit is a buying signal. Some buyers are ready to talk; most are just looking. Now you can tell them apart. Sona factors every inferred prompt and visit into one intent score and a predictive buying stage per account, so the accounts heating up rise to the top.
- An intent score for every account, updated as new signals arrive
- A predictive buying stage, from awareness through purchase
- Highest-intent accounts surfaced first for sales
- Custom intent signals, defined for your category
15%–25%
Estimated drop in organic web traffic from zero-click AI search
Source: Bain & Company, 2025
6×
ChatGPT visitors convert better than traditional Google search
Source: Webflow, 2025
50%
Of U.S. consumers now intentionally use AI-powered search
Source: McKinsey AI Discovery Survey, 2025
94%
Of B2B buyers now use AI while researching a purchase
Source: Forrester, Buyers' Journey Survey 2025
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
A natural fit with the rest of Sona.
Buyer Journeys is one of six tools in AI Visibility — fully integrated and ready to deploy together.
AI Visibility & Agent Analytics
Track how AI engines rank, cite, and crawl your site.
ExploreBuyer Journeys
Stitch AI Search, site, and sales activity into one journey.
ExploreAttribution Tracking
Tie AI mentions and channels to closed-won pipeline.
ExploreIntent Signals
Score buying intent from web + AI engine activity.
ExploreAgents & Workflows
Turn plain-English questions into insights, and insights into automated action.
ExploreAudiences
Build segments from journey-level signals.
ExploreTurn signals into action across the entire buyer journey.
Get a personalized demo of Sona, or start a free trial today.
