AI Visibility for Grok Grok Visibility Tracker
Sona shows you how xAI's Grok talks about your brand: how often it recommends you, how you rank against competitors, and which posts and pages shape its answers.
14-day free trial · No credit card · Daily prompt runs
Rankings · Top brands in Grok for your prompts | # | Brand | Visibility | Pos | SOV | Sentiment |
|---|---|---|---|---|---|
| 1 | L Lumen IQ | 41% | 1 | 9.8% | 82 |
| 2 | Y Your brand You | 36% | 2 | 8.1% | 79 |
| 3 | V Verdant Signals | 32% | 3 | 7.4% | 74 |
| 4 | C Cobalt Insight | 27% | 4 | 6.2% | 71 |
| 5 | H Helio Reach | 19% | 5 | 4.5% | 64 |
Trusted by leading GTM teams of all sizes
What Sona tracks in Grok
Every metric in the Sona AI Visibility dashboard can be filtered to Grok, so you can see exactly how this one engine treats your brand.
Brand visibility
How often Grok mentions your brand across the prompts your buyers actually ask, tracked every day.
Position & share of voice
Where you land in Grok's answers, and your share of mentions against every competitor it names.
Sentiment
How Grok describes your brand, scored 0–100, with the keywords behind the score.
Citations & sources
The domains and URLs Grok cites when it answers, split into editorial, UGC, corporate, reference and more.
Prompts & fan-out queries
The prompts that matter to your pipeline, the query variations behind them, and each one tagged by funnel stage and intent.
Agent Analytics
Which xAI crawlers visit your site, how often, which pages they read, and whether that AI traffic turns into pipeline.
Learn more
Why Grok visibility matters for your brand
Buyers ask Grok for recommendations before they ever reach your site. If it doesn't name you, you're not on the shortlist.
117M
monthly users of Grok features as of March 2026
550M
combined monthly users across X and Grok
1.9M
paid SuperGrok subscribers
How does Grok decide which brands to recommend?
Grok is the only major engine with real-time access to X. What people post about your brand on X can show up in its answers within hours.
X posts feed the answer
Grok draws on live posts from X alongside the open web. Your brand's conversation on X, including replies and sentiment, can shape how Grok describes you.
Live web search for research questions
Grok searches the web for current information, and its DeepSearch mode scans both the internet and X before it answers.
Built into X and beyond
Grok is available in the X app, on grok.com, on iOS and Android, and in Tesla vehicles, so it reaches buyers who never visit a standalone chatbot.
More than a Grok rank tracker
Visibility is the start. Sona connects what Grok says about you to the crawlers, visitors and revenue behind it.
Find the accounts researching you in Grok
See which companies are actively researching your category in AI engines, so your team can reach them first.
Count the visitors Grok sends you
Measure the sessions that arrive from AI answers and the pages they land on.
Tie AI visibility to pipeline
Follow AI-referred visitors through to opportunities and revenue in your CRM.
Grok visibility, answered
What is a Grok visibility tracker?
A Grok visibility tracker runs the questions your buyers ask through xAI's Grok on a schedule and records whether your brand is mentioned, where it ranks, how it is described and which sources it uses. Sona does this daily and compares you with your competitors.
How is Grok different from other AI engines?
Grok has real-time access to posts on X as well as the web. That makes it more sensitive to current conversation and sentiment about your brand than engines that rely mainly on web pages.
Does my brand activity on X affect Grok?
It can. Grok reads public X posts when it answers, so what your brand, customers and critics say on X can influence how Grok describes you.
How can I improve my brand visibility in Grok?
Keep an active, accurate presence on X, encourage customers to talk about you there, and make sure your site and third-party coverage answer the questions buyers ask. Sona shows which prompts you miss and how Grok describes you.
Can agencies track Grok visibility for several clients?
Yes. Sona tracks multiple brands in one workspace, each with its own prompts, competitors and topics, so an agency can report Grok visibility for every client side by side.
Which AI engines does Sona track besides Grok?
Sona tracks brand visibility across the major AI engines, including ChatGPT, Gemini, Perplexity, Claude, Qwen, Mistral, plus Google AI Overviews and AI Mode, so you can compare how each one talks about you.
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
Track your visibility in every AI engine
Each engine sources and ranks answers differently. Sona tracks them all in one dashboard.
Find out what Grok says about your brand.
Start a free trial and see your Grok visibility, rankings and citations within a day.
