AI Visibility for Copilot Copilot Visibility Tracker
Sona shows you how Microsoft Copilot talks about your brand: how often it recommends you, how you rank against competitors, and which sources it cites.
14-day free trial · No credit card · Daily prompt runs
Rankings · Top brands in Copilot for your prompts | # | Brand | Visibility | Pos | SOV | Sentiment |
|---|---|---|---|---|---|
| 1 | L Lumen IQ | 41% | 1 | 9.8% | 82 |
| 2 | Y Your brand You | 36% | 2 | 8.1% | 79 |
| 3 | V Verdant Signals | 32% | 3 | 7.4% | 74 |
| 4 | C Cobalt Insight | 27% | 4 | 6.2% | 71 |
| 5 | H Helio Reach | 19% | 5 | 4.5% | 64 |
Trusted by leading GTM teams of all sizes
What Sona tracks in Copilot
Every metric in the Sona AI Visibility dashboard can be filtered to Copilot, so you can see exactly how this one engine treats your brand.
Brand visibility
How often Copilot mentions your brand across the prompts your buyers actually ask, tracked every day.
Position & share of voice
Where you land in Copilot's answers, and your share of mentions against every competitor it names.
Sentiment
How Copilot describes your brand, scored 0–100, with the keywords behind the score.
Citations & sources
The domains and URLs Copilot cites when it answers, split into editorial, UGC, corporate, reference and more.
Prompts & fan-out queries
The prompts that matter to your pipeline, the query variations behind them, and each one tagged by funnel stage and intent.
Agent Analytics
Which Microsoft crawlers visit your site, how often, which pages they read, and whether that AI traffic turns into pipeline.
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Why Copilot visibility matters for your brand
Buyers ask Copilot for recommendations before they ever reach your site. If it doesn't name you, you're not on the shortlist.
1B
monthly Bing users, the index Copilot answers from
5x
growth in Copilot daily users year over year
30M+
paid Microsoft 365 Copilot seats
How does Copilot decide which brands to recommend?
Copilot is grounded in Bing. If Bing can't find and trust your pages, Copilot can't recommend you, no matter how well you rank in Google.
Answers come from the Bing index
Copilot grounds its answers in Bing search results, crawled by Bingbot. There is no separate Copilot crawler, so Bing indexing is the gate.
Citations you can measure
Copilot shows numbered citations, and Bing Webmaster Tools now has an AI Performance report that shows when Copilot cites your site.
Where work happens
Copilot is built into Windows, Edge, Bing and Microsoft 365, which puts it in front of business buyers during the workday.
More than a Copilot rank tracker
Visibility is the start. Sona connects what Copilot says about you to the crawlers, visitors and revenue behind it.
Find the accounts researching you in Copilot
See which companies are actively researching your category in AI engines, so your team can reach them first.
Count the visitors Copilot sends you
Measure the sessions that arrive from AI answers and the pages they land on.
Tie AI visibility to pipeline
Follow AI-referred visitors through to opportunities and revenue in your CRM.
Copilot visibility, answered
What is a Copilot visibility tracker?
A Copilot visibility tracker runs the questions your buyers ask through Microsoft Copilot on a schedule and records whether your brand is mentioned, where it ranks, how it is described and which sources it cites. Sona does this daily and compares you with your competitors.
How is Copilot connected to Bing?
Copilot grounds its answers in the Bing search index, crawled by Bingbot. Pages that Bing has not indexed, or does not trust, are unlikely to be cited in Copilot answers.
Why does Copilot matter for B2B brands?
Copilot is built into Windows, Edge and Microsoft 365, the tools many business buyers use all day, and Microsoft 365 Copilot has more than 30 million paid seats.
How can I improve my brand visibility in Copilot?
Verify your site in Bing Webmaster Tools, make sure Bingbot can crawl your key pages, and earn mentions on the third-party pages Copilot cites. Sona shows which prompts you miss and which sources appear most often.
Can agencies track Copilot visibility for several clients?
Yes. Sona tracks multiple brands in one workspace, each with its own prompts, competitors and topics, so an agency can report Copilot visibility for every client side by side.
Which AI engines does Sona track besides Copilot?
Sona tracks brand visibility across the major AI engines, including ChatGPT, Gemini, Perplexity, Claude, Qwen, Mistral, plus Google AI Overviews and AI Mode, so you can compare how each one talks about you.
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
Track your visibility in every AI engine
Each engine sources and ranks answers differently. Sona tracks them all in one dashboard.
Find out what Copilot says about your brand.
Start a free trial and see your Copilot visibility, rankings and citations within a day.
