Struggling to connect demand gen efforts to revenue impact?

Connect brand, engagement, and pipeline data to understand what drives growth. Track every campaign to revenue and get visibility into marketing’s contribution.

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Marketing budgets are under scrutiny, but attribution gaps make it impossible to prove which campaigns actually drive revenue. You're shooting in the dark, wasting spend on low-intent audiences while high-value prospects slip through the cracks.

Trusted by leading GTM teams of all sizes

Stop burning your marketing budget on the wrong prospects.

Marketing shows volume, sales questions quality, and success points to churn. Without a shared source of truth, time is wasted on conflicting metrics instead of creating growth. Meanwhile, your best-fit accounts are already on your site but they remain invisible.

The answer is visibility. Reveal the real accounts and decision-makers behind anonymous traffic, surface their intent, score their fit, and sync the data into your CRM and ad platforms. With one clear view of real buyers, marketing proves impact, sales wins deals faster, and growth comes from accounts truly in market.

You need a platform that can help you:

Track every campaign to actual revenue impact

Connect demand gen activities directly to closed deals with unified attribution

Connect brand awareness to pipeline data

Understand which engagement drives real growth opportunities

Activate high-intent audiences

Target accounts showing buying signals with precision timing

Get complete visibility into marketing's contribution

See exactly how every channel and campaign impacts revenue

What our customers say

Trusted by growth teams who turn data into demand with us.

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter

Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Hooman Radfar

Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."