Salesforce is the leading CRM solution used by more than 150,000 organizations around the world. By connecting Salesforce to Sona, marketers can better track sales pipeline movements and support opportunity progression long after a lead is qualified.

Complete the buyer’s journey

Construct a complete buyer’s journey combining web, marketing, and sales activity with automatic CRM data synchronization—both for users and organizations.

Amplify what works

Allocate resources to activities that are driving results based on insights from both sales and marketing activities.

Accelerate opportunities

Enrich account data with activity data from multiple organizational contacts to better inform account executives of a prospect’s interests, intent signals, and challenges.

Elevate Salesforce with Sona

Sona’s powerful ETL system cleanses, normalizes, combines, and aggregates data from all your GTM platforms in minutes to empower your team with actionable revenue intelligence. Salesforce is one of more than 170 platforms supported by Sona today.

Illustration Sona Infrastructure


Sona automatically syncs data to and from your Salesforce account daily, creating a copy for analysis and archival purposes.


Salesforce data is applied to multi-touch attribution models across the platform to derive actionable insights on revenue performance.


Salesforce data is automatically synced to adjacent GTM platforms to provide visibility on opportunity progression.

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