Define personas and buying committees to automatically uncover the right contacts at target accounts. Sona surfaces those contacts so you can convert faster by engaging the right people across channels with the right message at the right time.
Surface the right people to engage at your target accounts.
Auto-identify the right buyers for every account
Identify the job titles, departments, seniority levels, and locations that match your target buyer. Build complete persona profiles to find and focus on the contacts most likely to make the purchase decision.
Key purchase decisions involve multiple stakeholders. Smart Prospecting helps you identify decision-makers across Sales, Marketing, Finance, and RevOps so you can engage every influencer in the buying process.
Use persona and buying committee definitions to surface high-fit contacts, then automatically add them to audiences for multichannel outreach. Drive more consistent, targeted engagement across email, ads, and sales
Trusted by growth teams who turn data into demand with us.
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Hooman Radfar
Co-founder and CEO, Collective
"The Sona Revenue Growth Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
