Send Online and Offline Conversions to Google, Meta, LinkedIn & More

Automatically send booked demos, deals, and calls from your CRM to Google Ads for better conversion tracking and bidding

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Send Online and Offline Conversions to Google, Meta, LinkedIn & More

“The most sophisticated digital marketers—those who deliver relevant experiences across the purchase journey—see cost savings of up to 30% and revenue increases as high as 20%” (source: BCG, 2020).

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Explore Hundreds of Connectors

Maximize Attribution Accuracy with Click ID Capture

Collect platform-specific click identifiers and corresponding UTM parameters effortlessly using Sona’s tracking pixel

Connect anonymous clicks to CRM records automatically. No manual work required.

Go beyond clicks. Reach bottom-funnel buyers who convert.

Sync Offline Conversions to Ad Platforms Automatically

Send conversion events like demos, sales calls, or closed-won deals from your CRM to Google Ads, Meta, LinkedIn and Microsoft Ads without manual imports.
Leverage first-party identifiers like GCLID, FBCLID, other ad platform click IDs and email to match users accurately and send conversion data back to your ad platforms with ease.

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Improve Conversion Accuracy with Enhanced Conversions

Use hashed first-party data like email or phone number to securely match ad clicks to offline actions. Enhanced conversions help boost match rates and provide ad platforms with more more clear picture of what’s actually driving results.

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Use Offline Conversions to Expand Audiences Across Ad Platforms

In addition to sending conversions back to ad platforms, bottom-funnel events can be utilized to build and sync audiences across Meta, LinkedIn, and other channels. When a lead converts, like booking a demo or reaching closed won, that data becomes a valuable signal for creating lookalike and similar audiences so you can reach more high-intent buyers across every platform.

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Unlock Smarter Bidding with Enhanced Conversions

Enable advanced bidding strategies like target ROAS and target CPA by sending offline conversion data through enhanced conversions. Optimize bids based on real business outcomes, not just clicks.

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Get Real-Time Slack Alerts When Prospects Engage With Your Ads

Bridge the gap between marketing and sales with real-time Slack alerts triggered by ad engagement. When a contact clicks an ad or engages with your campaign content, the sales team is instantly notified with actionable insights. These alerts help prioritize outreach, personalize messaging, and ensure timely follow-up with high-intent leads—all without manual handoffs.

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Bridge the Gap Between Marketing and Sales.
Accelerate Your Pipeline Today.

Transform ad engagement into immediate sales opportunities with automated outreach and real-time alerts.

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Respect Privacy. Protect Data. Stay Compliant.

We take compliance seriously—so you don’t have to second-guess your data practices. With built-in support for GDPR, CCPA, and other major regulations, your marketing operations stay aligned with evolving privacy standards.

Send Online and Offline Conversions to Google, Meta, LinkedIn & More

Maximize Attribution Accuracy with Click ID Capture

Go beyond clicks. Reach bottom-funnel buyers who convert.

Respect Privacy. Protect Data. Stay Compliant.

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