SONA MASTER SERVICES AGREEMENT

This Sona Master Services Agreement (the “Agreement”) governs your (collectively, “you,” “your,” or “Customer”) acquisition and use of the Services (as defined herein), which include the features available through our website, www.sona.com, including both mobile and online versions (collectively, the “Site”), and the software and technical platform(s) available on and through the Site (collectively, the “Platform”). The Services are made available by Sona Labs LLC (“Sona,” “we,” “our,” or “us”). Sona and Customer may be referred to herein collectively as the “Parties” or individually as a “Party.” Capitalized terms not otherwise defined in this Agreement will have the respective meanings assigned to them in Section 1 (Definitions).
If Customer registers for a Free Trial, the provisions of this Agreement will also govern that Free Trial. You accept and agree to the terms of this Agreement upon the earliest date (the “Effective Date”) of (a) accessing or using the Services during a Free Trial; (b) accessing or using any part of the Platform or the Services; (c) clicking an “I Accept,” “Sign Up”, “Continue” or similar button or check box referencing this Agreement; (d) executing an Order Form that references this Agreement; or (e) accepting this Agreement in any other way. If the individual accepting this Agreement is accepted on behalf of a company or other legal entity, such individual represented they have the authority to bind such entity and its affiliates to the terms and conditions hereof, in which the “Customer” shall refer to such entity and its affiliates. If the individual accepting this Agreement does not have such authority, or does not agree with the terms and conditions hereof, such individual must not accept this Agreement and may not use the Services.
This Agreement incorporates by reference our Data Processing Agreement, Privacy Policy and Terms & Conditions. By agreeing to this Agreement, Customer acknowledges and agrees to be bound by the Data Processing Agreement, Privacy Policy and the Terms & Conditions, which are integral parts of this Agreement. Customer is encouraged to review these documents carefully before using the Services.

RECITALS

Whereas, Sona has developed the Services; whereas, Customer desires to license and utilize the Services; now, therefore, in consideration of the mutual covenants, terms, and conditions set forth herein, and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties agree as follows:
1. Definitions
“Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with the subject entity. “Control,” for purposes of this definition, means direct or indirect ownership or control of more than 50% of the voting interests of the subject entity.
“Customer” means in the case of an individual accepting this Agreement on his or her own behalf, such individual, or in the case of an individual accepting this Agreement on behalf of a company or other legal entity, the company or other legal entity for which such individual is accepting this Agreement, and Affiliates of that company or entity (for so long as they remain Affiliates) which have entered into Order Forms.
“Free Trial” means a limited period during which a Customer can access and use specified Services at no cost. The Free Trial begins upon registration and lasts for a duration specified by the website or Order Form. During this period, Customers have access to the features and functionalities of the Services. The terms governing the Free Trial are incorporated into and governed by this Agreement.
“Intellectual Property Rights” means patent rights (including, without limitation, patent applications and disclosures), inventions, copyrights, trade secrets, know-how, data and database rights, and any other intellectual property rights recognized in any jurisdiction.
“Order Form” means an ordering document or online order specifying the Services to be provided hereunder that is entered into between Customer and Sona or any of their Affiliates, including any addenda and supplements thereto. By entering into an Order Form hereunder, an Affiliate agrees to be bound by the terms of this Agreement as if it were an original party hereto.
“Product Data” means any data, reports, code, insights, and other content or materials that are made available to you through the use of the Services. Product Data is exclusive of Customer Personal Data. 
“Services” means the products and services that are ordered by Customer under an Order Form or online purchasing portal, or provided to Customer under a Free Trial and made available online by Sona, including any accompanying or related infrastructure, functionality, technology or analytics, including the Product Data. Services exclude information obtained by Sona from publicly available sources and made available to Customer through the Services. Services also exclude web-based, mobile, offline, or other software functionality that interoperates with a Service that is provided by Customer or a third party.
“Usage Charges” refer to the fees incurred by the Customer for the use of the Services that exceed the predefined thresholds or limits specified in the relevant Order Form. These charges are calculated based on the actual usage metrics and at the rates as detailed in the applicable Order Form and are billed as set forth in this Agreement.
2. REPRESENTATIONS AND WARRANTIES
Each Party hereby represents and warrants to the other Party that: it is duly organized, validly existing, and in good standing under its jurisdiction of organization and has the right to enter into this Agreement; the execution, delivery, and performance of this Agreement and the consummation of the transactions contemplated hereby are within the corporate powers of such Party and have been duly authorized by all necessary corporate action on the part of such Party; and its execution and delivery of this Agreement, and its performance of its obligations hereunder, will not conflict with or result in any violation, breach, or default of any agreement to which it is a party or by which it is bound. Customer additionally represents and warrants that Customer will only use the Services in compliance with applicable laws and regulations, including but not limited to those related to privacy, data protection, data security, marketing, and advertising; and that Customer has obtained or will obtain appropriate consent from end users, site visitors, and consumers in connection with its use of the Services, to the extent any such consents are required by applicable regulation or law.
3. SERVICES
a.
License Grant to Customer. Subject to the terms and conditions of this Agreement, Sona hereby grants to Customer a limited, non-exclusive, non-transferable, non-assignable, revocable license, without the right to sublicense, to use the Services, including the Product Data, during the Term (defined below) of this Agreement, in accordance with the terms of this Agreement, solely for Customer’s own business purposes, and not for any purpose which competes with Sona’s provision of these Services. The Services may incorporate or include certain software and data developed and licensed to Sona by third parties, in which case Sona hereby grants Customer to the maximum extent possible the rights that Sona is permitted to grant under the license between Sona and the applicable third party.
b.
Product Data.  In addition to Customer's other obligations and use restrictions hereunder, the terms in this Section apply to the use of Product Data. Customer may only use Product Data as set forth in this Agreement. Sona and its licensors may use Product Data to improve its products and services. All technology used in the Services and all Product Data shall remain the exclusive property of Sona and/or its data licensors. This Agreement confers no ownership of the aforementioned technology or Product Data to the Customer, except for the rights explicitly granted herein. You, therefore, may not use the Services, including any Product Data, to create any derivative work, service or product, on your own or on behalf of any other organization, and you may not resell or re-license the Product Data in any manner or form. Customer may use, store, print, or make a copy of the Product Data solely for your internal business purposes.

Customer shall not transfer possession, right or title of or to such data to any third parties for any other purpose whatsoever. Customer shall not use or permit the use of the Product Data: (i) in violation of any applicable Laws (as defined below), statutes, rules or regulations including, but not limited to, all applicable "do not call", "do not mail", Direct Marketing Association guidelines, and similar do not solicit federal, state, county and local regulations; (ii) to violate the rights of others (including without limitation privacy rights); (iii) in the development of any data products or services to be provided to third parties including, without limitation, any list enhancement or data appending service or product; or (iv) to determine a consumer’s eligibility for (1) credit or insurance for personal, family or household purposes, (2) employment, (3) a government license or benefit, or (4) any other purpose governed by the Fair Credit Reporting Act. Sona reserves the right to suspend the Services (or any portion thereof) without notice in the event the Customer’s use of the Services (including Product Data) is in violation of this Section, and to terminate this Agreement for violations of this Section.

As used in this Section, “Laws” shall mean any federal, state, local, foreign or supra-national laws, regulations, rules, directives, ordinances, orders and judgments, including, without limitation, all Federal Trade Commission rules, regulations and staff reports, as well as (to the extent applicable) the EU Data Protection Directive (Directive 95/46/EC), any rules promulgated thereunder, and any self-regulatory guidelines relating to digital advertising. behavioral targeting, privacy or data security promulgated from time to time by the Network Advertising Initiative or the Digital Advertising Alliance.

Customer represents and warrants that it has in place and shall undertake the following in connection with this Agreement:

i.
Notice and Consent. You shall comply with all laws applicable to your use of the Services. Customer shall obtain any permissions, provide any notices or complete any other action required by Laws to lawfully market to any person or process personally identifiable information. Notwithstanding anything herein, Customer is solely responsible for your own understanding of, and compliance with, all applicable Laws. We make no representations regarding what applicable Laws require of Customer (including with respect to notices, consents, and permissions). Customer should consult legal counsel regarding requirements you may have under any such applicable Laws.
ii.
Privacy Policy. In particular, Customer shall place into its privacy policy the following (or alternative, equally protective) language approved by your legal counsel on your website if Sona is providing you Product Data:
Third-Party Cookies. Notwithstanding anything else in this privacy policy, we and our marketing partners may use IP address, browser information, and your device information obtained by us when you visit our site, utilize our services, or open messages sent by us, in conjunction with third party web cookies, pixels, or similar technologies, enabling us to obtain personal data about you (such as your name, contact details, location, and employer) held by third parties. To learn more click here [INSERT link to the section within your privacy policy that explains the collection of data]. To opt out of the specific data collection and sharing practices described in this provision, please [INSERT method that user may use to opt out - e.g., form on your site that collects the email addresses of site visitors who do not wish to have their information collected and used].

Customer shall not rely on Sona’s opinion or direction as a substitute for legal advice and shall retain the responsibility for ensuring that its own conduct and policies (including its privacy policy) are sufficiently protective of its Users’ rights.

4. personal data
Sona hereby acknowledges and agrees that Customer is and shall remain owner and controller of all Personal Data that Customer may provide to Sona, or otherwise may allow Sona to access, in connection with this Agreement (“Customer Personal Data”). Sona acknowledges and agrees that it shall act solely as a service provider to Customer, with respect to any Customer Personal Data, and that Sona has no independent rights to use Customer Personal Data for any purposes other than making general improvements to the Services and providing the Services to Customer. To the extent that Sona collates datasets about any consumer or consumers in the course of providing the Services to Customer, such consumer datasets will only be informed by, and consist of, information that Customer provides to Sona or otherwise allows Sona to access on Customer’s behalf. In no event shall any Customer Personal Data be shared with other customers of Sona, or utilized for the benefit of other customers, without the express agreement of Customer.
Notwithstanding any of the foregoing provisions of this Section, Customer acknowledges and agrees that Sona may retain, use, and disclose Personal Data in order to: (a) comply with applicable laws; (b) comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; (c) cooperate with law enforcement agencies concerning conduct or activity that Customer, Sona, or a third party reasonably believes may violate federal, state, or local law; (d) exercise or defend legal claims; (e) and create aggregated or otherwise de-identified datasets for Sona’s use.
5. CUSTOMER PROPRIETARY MATERIALS
a.
Acknowledgment. Sona acknowledges that, as between Customer and Sona, Customer owns and retains all right, title, and interest in and to the data, information, content, and other materials that are submitted, posted, collected, transmitted, or otherwise provided by Customer through the Services or to Sona in connection with Customer’s use of the Services, excluding Service usage data, aggregated data, de-identified data, and any other information, data models, content, or materials owned or controlled by Sona (“Customer Proprietary Materials”).
b.
License to Sona. Customer hereby grants Sona a non-exclusive, worldwide, royalty-free right and license to use, host, reproduce, display, perform, and modify the Customer Proprietary Materials during the Term (defined below) of this Agreement solely for the purpose of hosting, operating, improving, and providing the Services and other related products, services, and technologies.
c.
License to Sona. Customer represents and warrants that (i) it has obtained and will obtain and continue to have, during the Term, all rights, authority, and licenses necessary for Sona’s access to and use of the Customer Proprietary Materials (including any personal data provided or otherwise collected pursuant to Customer’s privacy policy) and (ii) Sona’s use of the Customer Proprietary Materials in accordance with this Agreement will not violate any applicable laws or regulations, infringe any of the Parties’ Intellectual Property Rights or cause a breach of any agreement or obligations between Customer and any third party. 
6. INTELLECTUAL PROPERTY
a.
Sona Intellectual Property. Sona is the sole owner of and will retain ownership of all right, title, and interest in the Services (including the Product Data), the underlying software, algorithms, interfaces, technology, databases, tools, know-how, processes and methods used to provide or deliver the Services, documentation, aggregate data related to the Services, all improvements, modifications or enhancements to (or derivative works of) the foregoing (regardless of inventorship or authorship), and all Intellectual Property Rights in and to any of the foregoing (“Sona IP”). This includes, without limitation, any Product Data that you download, print, save or incorporate into other materials. 
b.
Reservation of Rights. Subject to the limited rights expressly granted hereunder, Sona reserves and, as between the Parties, will solely own, the Sona IP and all rights, title and interest in and to the Sona IP. All Intellectual Property Rights created in any Sona IP will vest solely in Sona upon creation, and to the extent that sole ownership does not originally vest in Sona, such Intellectual Property Rights are hereby automatically and irrevocably assigned by Customer to Sona. No rights are granted to Customer hereunder (whether by implication, estoppel, exhaustion, or otherwise) other than as expressly set forth herein.
RESTRICTIONS AND LIMITATIONS
Customer will not at any time, and will not permit any person to, directly or indirectly: (a) license, sublicense, sell, resell, mirror, frame, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Services in any way; (b) modify or make derivative works based upon the Services; (c) reverse engineer, disassemble, decompile, decode, or otherwise attempt to derive or gain improper access to any software component of the Services; (d) access the Services in order to design or build a competitive product or service, (e) use the Services to send spam or otherwise duplicative or unsolicited messages in violation of applicable laws; (f) send or store infringing, obscene, threatening, libelous, or otherwise unlawful or tortious material, including material harmful to children or violative of third party privacy rights; (g) use the Services to send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs; (h) interfere with or disrupt the integrity or performance of the Services or the data contained therein; (i) attempt to gain unauthorized access to the Services or its related systems or networks; (j) impersonate another Sona user or employee or provide false identity information to gain access to or use the Services; (k) release to any third party the results of its evaluation or use of the Services or share such results for any other benchmarking or competitive purposes without the prior written approval of Sona; (l) use the Services in any manner beyond the scope of rights expressly granted in this Agreement; (m) access or search the Services (or download any data or content contained therein or transmitted thereby) through the use of any engine, software, tool, agent, device or mechanism other than software or features provided by Sona; or (n) use the Services in any manner or for any purpose that infringes, misappropriates, or otherwise violates any intellectual property right or other right of any person or entity, or that violates any applicable law or regulation. Customer shall be liable to Sona for any use of the Services (including Product Data) that is not authorized by this Agreement.
CUSTOMER’S OBLIGATIONS
a.
General. Customer is solely responsible for (i) any communications between Customer and any individual contained within Product Data and (ii)  any compliance with applicable laws for any actions taken by or on behalf of you pursuant to Product Data received by you. 
b.
Reporting Obligations. Customer shall notify Sona immediately of any unauthorized use of any password or account or any other known or suspected breach of security related to the Services. Customer shall report to Sona immediately, and use reasonable efforts to stop immediately, any copying, distribution or misuse of the Services or any other related technology, services or deliverable that becomes known or suspected by the Customer.
c.
Product Data Security. Customer affirms that all locations within Customer’s environment where Product Data is stored have implemented industry-standard physical, technical, and administrative controls to ensure that Product Data is accessible only by Customer. In the event of any suspected activity involving Product Data that could result in the compromise of the controls described above, Customer shall promptly notify Sona and provide all available information, and shall cooperate with Sona’s reasonable requests in connection with investigating and remediating any such incident.
d.
Marketing Communications. All marketing communications used in connection with the Product Data shall (i) be devoid of any reference to the source of the recipient's name and address or to any selection criteria or presumed knowledge concerning the intended recipient of such solicitation; (ii) comply with all applicable privacy policies; and (iii) not contain sexually explicit or obscene materials, or materials that are otherwise deemed offensive.
e.
Email Addresses. In addition to Customer’s other obligations and use restrictions hereunder, the following terms apply to Customer when Customer receives email addresses from Sona as part of the Product Data:
i.
Customer acknowledges that, if Customer will be emailing marketing solicitations regarding products prohibited by law to be advertised to or used by minors, applicable law may require suppression processing to be run against Customer’s files in order to suppress all email addresses accessible to minors from such marketing solicitations. Customer warrants that Customer will apply such suppression processing as required by law prior to utilizing email address data provided herein. Customer will indemnify and hold Sona, its agents and employees harmless from and against any claim, action or liability (including damages, costs, expenses and reasonable attorneys’ fees), that may arise against Sona as a result of Customer’s failure to comply with the foregoing requirement.
ii.
Customer shall use the Product Data for marketing and management purposes only and shall not transfer possession, right or title of or to such data to its clients or any third parties for any other purpose whatsoever.
9. SUPPORT, SERVICE LEVELS, AND MANAGED SERVICES
a.
Support. Sona will provide reasonable technical support to Customer by electronic mail and/or phone in connection with its use of the Services on weekdays during the hours of 9:00 a.m. to 5:00 p.m. Pacific Time, with the exception of U.S. federal holidays (“Support Hours”), subject to the following conditions: (i) prior to initiating any support request, Customer (and its own personnel responsible for information technology support) will have first attempted to resolve the issue generating the need for such support; and (ii) Customer will reasonably cooperate with Sona support staff as needed to resolve the issue.
b.
Service Levels. Sona will use commercially reasonable efforts to make the Services available during the term of the Agreement, twenty-four hours a day, seven days a week, except for excused downtime, which, for purposes of this Agreement, means (i) planned downtime (with reasonable advance notice to Customer) of the Services; (ii) emergency downtime of the Services; and (iii) any unavailability of the Services caused by circumstances beyond Sona’s reasonable control. Customer may initiate a help desk ticket during Support Hours by emailing platform-support@sonalabs.com. Customer acknowledges and agrees that the service levels are performance targets only and any failure of Sona to meet any service level shall not result in any breach of this Agreement or any payment or liability of Sona to Customer.
c.
Managed Services. Customer may contract with Sona to perform certain managed services beyond the software services that Sona provides (“Managed Services”), including, for instance, data and analytics strategy, data integration and engineering, data visualization and reporting. The specific details of the Managed Services to be performed, if any, will be determined on a per-project basis and described in the Order Form.
10. FREE TRIAL
If Customer registers on the Site or by other means for a Free Trial, Sona will make the applicable Services available to Customer on a trial basis free of charge until the earlier of (a) the end of the Free Trial term indicated in the Order Form for the applicable Services, (b) the end of the Free Trial period for which Customer registered on the Site to use the applicable Service(s), (c) the start date of a paid subscription for the applicable Services, or (d) termination by Sona in its sole discretion. Additional trial terms may appear on the Free Trial registration web page. Any such additional terms and conditions are incorporated into this Agreement by reference and are legally binding.
Notwithstanding anything to the contrary in this Agreement, at any point during the Free Trial, Customer may choose to terminate this Agreement via written notice via email to Sona with no further payment obligations. If Customer does not terminate the Agreement during the Free Trial, the provisions of this Section of the Agreement cease to operate, all other provisions of this Agreement suspended by the terms hereof come into effect (including but not limited to payment and termination provisions), and once Customer upgrades to a paid subscription, Sona will begin charging Customer for its continued use of the Services. Free Trials are provided on an as-is basis without indemnification or warranties. Sona shall not be liable for any damage relating to the loss or damage of data and information nor for restoring the same.
ANY DATA CUSTOMER ENTERS INTO THE SERVICES, AND ANY CUSTOMIZATIONS MADE TO THE SERVICES BY OR FOR CUSTOMER, DURING CUSTOMER’S FREE TRIAL WILL BE PERMANENTLY LOST UNLESS CUSTOMER PURCHASES A SUBSCRIPTION TO THE SAME SERVICES AS THOSE COVERED BY THE FREE TRIAL, PURCHASES APPLICABLE UPGRADED SERVICES, OR EXPORTS SUCH DATA, BEFORE THE END OF THE TRIAL PERIOD.
NOTWITHSTANDING ANYTHING HEREIN, DURING THE FREE TRIAL THE SERVICES ARE PROVIDED “AS-IS” WITHOUT ANY WARRANTY AND SONA SHALL HAVE NO INDEMNIFICATION OBLIGATIONS NOR LIABILITY OF ANY TYPE WITH RESPECT TO THE SERVICES FOR THE FREE TRIAL PERIOD UNLESS SUCH EXCLUSION OF LIABILITY IS NOT ENFORCEABLE UNDER APPLICABLE LAW IN WHICH CASE SONA’S LIABILITY WITH RESPECT TO THE SERVICES PROVIDED DURING THE FREE TRIAL SHALL NOT EXCEED $100. WITHOUT LIMITING THE FOREGOING, SONA AND ITS AFFILIATES AND ITS LICENSORS DO NOT REPRESENT OR WARRANT TO CUSTOMER THAT: (A) CUSTOMER’S USE OF THE SERVICES DURING THE FREE TRIAL PERIOD WILL MEET CUSTOMER’S REQUIREMENTS, (B) CUSTOMER’S USE OF THE SERVICES DURING THE FREE TRIAL PERIOD WILL BE UNINTERRUPTED, TIMELY, SECURE OR FREE FROM ERROR, AND (C) USAGE DATA PROVIDED DURING THE FREE TRIAL PERIOD WILL BE ACCURATE. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THE “DISCLAIMER OF WARRANTIES, LIMITATION OF LIABILITY” SECTION BELOW, CUSTOMER SHALL BE FULLY LIABLE UNDER THIS AGREEMENT TO SONA AND ITS AFFILIATES FOR ANY DAMAGES ARISING OUT OF CUSTOMER’S USE OF THE SERVICES DURING THE FREE TRIAL PERIOD, ANY BREACH BY CUSTOMER OF THIS AGREEMENT AND ANY OF CUSTOMER’S INDEMNIFICATION OBLIGATIONS HEREUNDER.
11. FEES, INVOICES, PAYMENTS
a.
Fees. Customer will pay Sona the non-refundable fees set forth in the relevant Order Form in accordance with the terms therein, including any Usage Charges (if applicable), and without offset or deduction (collectively, the “Fees”). Sona reserves the right to change the Fees or applicable charges and to institute new charges and Fees at the end of the Initial Term (defined below) or then-current Renewal Term (also defined below), upon sixty (60) days prior notice to Customer (which may be sent by email).
b.
Invoices. Except as otherwise provided in the relevant Order Form, Sona will issue an annual invoice to Customer for the Fees, except for Usage Charges, during the Term. Usage Charges will be billed each calendar month. Customer will pay all amounts set forth on any such invoice no later than fifteen (15) days after Customer’s receipt of an invoice.
c.
Payments. Payments due to Sona under this Agreement must be made in U.S. dollars by credit card or debit card (unless otherwise agreed) via our payment processor, Stripe, except for payments for Managed Services (if you choose to request Managed Services), which are variable and must be paid by check, ACH, or wire transfer of immediately available funds. You understand and agree that the recurring payment for the Services (excluding Managed Services), as identified in the applicable Order Form, is a recurring payment and will continue monthly or annually (as specified in the applicable Order Form) through the Term of this Agreement. All payments are non-refundable, and neither Party will have the right to set off, discount, or otherwise reduce or refuse to pay any amounts due to the other Party under this Agreement. If Customer fails to make any payment when due, late charges will accrue at the rate of 1.5% per month or, if lower, the highest rate permitted by applicable law, and Sona may suspend Services until all payments are made in full. Customer will reimburse Sona for all reasonable costs and expenses incurred (including reasonable attorneys’ fees) in collecting any late payments or interest.
d.
Payment Processor. When you use direct billing (e.g. debit card, credit card) to make a payment, we will use a third-party payment processor to bill you through the payment method you provided. To facilitate payment for the Services for direct billing, we use Stripe, Inc. and its affiliates (“Stripe”), a third-party payment processor. These payment processing services are provided by Stripe and are subject to the Stripe terms and conditions and other policies available at https://stripe.com/legal and Stripe’s Global Privacy Policy available at https://stripe.com/privacy (collectively, the "Stripe Agreements"). By agreeing to this Agreement, users that use the payment functions of the Service also agree to be bound by the Stripe Agreements, as the same may be modified by Stripe from time to time. You hereby authorize Stripe to store and continue billing your specified payment method even after such payment method has expired, to avoid interruptions in payment for your use of the Service. Please contact Stripe for more information. Sona assumes no liability or responsibility for any payments you make through the Service. If paying by direct billing, you must provide and maintain a current, complete, and accurate payment method. You represent and warrant that you have the legal right to use any such payment method. We reserve the right to correct any errors or mistakes that the payment processor makes, even if it has already requested or received payment. If we, through the payment processor, do not receive payment from you, you agree to pay all amounts due on your billing account upon demand. You authorize us to attempt repeat charges on your payment method if an initial attempt to charge fails.
e.
Automatic Billing. If Customer has signed up for automatic billing, Sona will charge Customer’s selected payment method (such as a credit card, debit card, or other method available in Customer’s home country) for any Fees on the applicable payment date, including any applicable taxes. If Sona cannot charge Customer’s selected payment method for any reason (such as expiration or insufficient funds), Customer remains responsible for any uncollected amounts, and Sona will attempt to charge Customer’s primary payment method or any other payment method that Customer has provided. In accordance with applicable law, Sona may update information regarding Customer’s selected payment method if Sona is provided such information by Customer’s financial institution.
f.
Taxes. Customer shall be responsible for all sales, use, excise, ad valorem taxes, and any other similar taxes, duties, and charges of any kind imposed by any government or regulatory authority on amounts payable by Customer to Sona. In the event that Customer is required to deduct or withhold any taxes from the amounts payable to Sona, Customer will pay an additional amount so that Sona receives the amounts due in full.
12. CONFIDENTIALITY
Each Party to this Agreement (each, a “Recipient”) shall protect and keep confidential all non-public information (“Confidential Information”) disclosed by the other Party (each, a “Disclosing Party”), whether or not it is marked or identified as "Confidential" by the Disclosing Party, and shall not, except as contemplated in this Agreement, use or disclose any such Confidential Information. For the avoidance of doubt, this includes Confidential Information provided to the Recipient prior to the Effective Date of this Agreement. Confidential Information refers to any and all financial, technical, commercial, or other information concerning the business affairs of the Disclosing Party, including, without limitation, contractual terms and conditions, personal information, marketing or distribution data, business methods or plans, computer programs, code, algorithms, know-how, methodology, trade secrets, formulas, processes, ideas, inventions (whether patentable or not), and other technical, business, pricing and fee schedules, the Service’s operations, functionality, methodology, results and look and feel, and all pricing terms offered to Customer. Confidential Information includes, without limitation, this Agreement, the Services, and Customer Personal Data. Confidential Information does not include the Product Data (which is subject to other restrictions under this Agreement) or business contact or firmographic information regarding third parties. The existence and outcome of any dispute between the Parties, should such occur, will be maintained as Confidential Information of both Parties. The terms and conditions of this Agreement will constitute Confidential Information of each Party but may be disclosed on a confidential basis to a Party’s advisors, attorneys, actual or bona fide potential acquirers, investors or other sources of funding (and their respective advisors and attorneys) for due diligence purposes.
Each Party shall maintain the other’s Confidential Information in strict confidence and shall protect the other Party’s disclosed Confidential Information by using the same degree of care to prevent the unauthorized use, dissemination, or publication of the Confidential Information as it uses to protect its own Confidential Information of a similar nature, and in no event shall it use less than a reasonable standard of care in its treatment of the Confidential Information. Each Party shall limit its disclosure of the other Party’s Confidential Information to those employees and consultants who have a need to know such Confidential Information in connection with the use of the Services rendered under this Agreement.
The obligations of confidentiality shall not apply to any information which: (a) was previously known to Recipient; (b) is or becomes publicly available, through no fault of Recipient; (c) is disclosed to Recipient by a third Party having no obligation of confidentiality to Disclosing Party; (d) is independently developed by Recipient; or (e) is required to be disclosed as a matter of law.
The Recipient will not use Confidential Information for any purpose other than carrying out its obligations as set forth in this Agreement. Recipient’s confidentiality obligations, with respect to such Confidential Information, shall remain in effect for the Term of this Agreement and for a period of five (5) years after the termination or expiration of this Agreement.
13. feedback
“Feedback” shall mean any suggestions, recommendations, observations (and the like) provided by Customer regarding Sona’s products or services, including requested or suggested changes to Sona’s current or future products or services. Notwithstanding anything that Customer may note or state in connection with providing Feedback, all Feedback provided by Customer shall not be considered Confidential Information and shall be received and treated by Sona on a non-confidential and unrestricted basis. Customer hereby grants Sona a perpetual, irrevocable, royalty-free, and fully-paid license to use and exploit all Feedback in connection with Sona’s business purposes, including, without limitation, the testing, development, maintenance, and improvement of the Services.
14. TERM AND TERMINATION
a.
Term. The initial term of this Agreement shall commence upon the Effective Date and continue for the length of the Initial Term as specified in the Order Form (the “Initial Term”) unless otherwise terminated by a Party in accordance with this Agreement. After the Initial Term, unless otherwise stated in the Order Form, this Agreement shall automatically be extended for additional periods of the same duration as the Initial Term (each a “Renewal Term” and taken together with the Initial Term, the “Term”), unless a Party provides the other with at least thirty (30) days written notice of its intent not to renew this Agreement prior to the end of the then-current Term.
b.
Termination. Either Party may terminate this Agreement, effective upon written notice to the other Party, if the other Party materially breaches this Agreement, and such breach remains uncured thirty (30) days after the non-breaching Party provides the breaching Party with written notice of such breach. Customer acknowledges that Sona may terminate this Agreement in the event that Sona chooses, or is otherwise required, to discontinue its provision of the Services contemplated in this Agreement.
c.
Effect of Termination. Upon termination of this Agreement: (i) all fees due from Customer under this Agreement as of the date of termination will immediately be due and payable and paid in full within fifteen (15) days of the termination date; (ii) Customer will no longer access, use, or display the Services in any manner, (iii) each Party to this Agreement will cease any use of the other Party’s trademarks or intellectual property; (iv) the license grants contained in Sections 3(b) and 5(b) shall immediately expire as of the date of termination; (v) each Party shall return or destroy the Confidential Information received from the other Party if requested by the Disclosing Party and shall certify such return or destruction in writing to the Disclosing Party; and (vi) all provisions of this Agreement intended by their nature to survive the termination of the Agreement, shall survive, including without limitation, confidentiality obligations, warranty disclaimers, indemnifications, limitations of liability, and dispute resolution. No expiration or termination will affect Customer’s obligation to pay all Fees that may have become due or otherwise accrued from the Effective Date to the date of expiration or termination, or entitle Customer to any refund.
d.
Product Data and Termination. Upon expiration or termination of this Agreement for any reason, you shall cease accessing the Services in any way and delete all Product Data, including stored or cached Product Data, within 30 days of such termination, including any backup copies, and provide written confirmation to Sona of such deletion.
15. PUBLICITY AND CASE STUDIES
a.
Publicity. Subject to the provisions of Section 12 (Confidentiality), each Party shall have the right to publicly announce the existence of the business relationship between the Parties. In addition, during the Term, Sona may use Customer’s name, trademarks, and logos (collectively, “Customer’s Marks”) on its website and in its marketing materials to identify Customer as Sona’s customer, for the purpose of providing the Services to Customer, and to use in connection with the Case Studies (as defined below), provided that Sona shall use commercially reasonable efforts to adhere to the usage guidelines, if any, furnished by Customer with respect to Customer’s Marks.
b.
Development and Use of Case Studies. Customer grants Sona a non-exclusive, royalty-free, worldwide license to develop and use case studies (the "Case Studies") that showcase the services provided and the outcomes achieved for Customer. These Case Studies may be used for various marketing and sales materials, including Sona’s website, brochures, presentations, social media, and conference materials.
c.
Case Study Content, Feedback, and Cooperation. Sona will make commercially reasonable efforts to exclude any Confidential Information from Case Studies. Prior to publication, Sona will provide Customer with a draft Case Study for review. Customer agrees to provide feedback in good faith within a reasonable timeframe (e.g., 10 business days). Customer also agrees to cooperate reasonably with Sona in developing the Case Study, including providing relevant information and materials upon request.
16. INDEMNIFICATION OBLIGATIONS
a.
Customer Indemnification Obligations. Customer will indemnify, hold harmless, and defend Sona against claim, suit, or proceeding brought by a third party (“Claims”) arising from (i) any Customer Proprietary Materials, including, without limitation, (a) any Claim that the Customer Proprietary Materials infringe, misappropriate or otherwise violate any third party’s Intellectual Property Rights or privacy or other rights; or (b) any Claim that the use, provision, transmission, display or storage of Customer Proprietary Materials violates any applicable law, rule or regulation; (ii) any of Customer’s own products or services; (iii) any material misrepresentation by Customer; (iv) Customer’s breach of any material representation, warranty, or obligation by under this Agreement; (v) Customer’s violation of any applicable Laws (as such term is defined in Section 3 (Services)); (vi) use of the Services (including Product Data) by Customer in a manner that is not in accordance with this Agreement, including, without limitation any breach by Customer of Section 7 of this Agreement (Restrictions and Limitations); or (vii) any content or data submitted or provided by Customer through the Services. In each case, Customer will indemnify and hold harmless Sona against any damages and costs awarded against Sona or agreed in settlement by Customer (including reasonable attorneys’ fees) resulting from such Claim.
b.
Sona Indemnification Obligations. Subject to Section 16(c) (Indemnification Obligations–Exclusions), Sona will defend Customer against any Claim alleging that Customer’s use of the Services infringes or misappropriates such third party’s Intellectual Property Rights, and will indemnify and hold harmless Customer against any damages and costs awarded against Customer or agreed in settlement by Sona (including reasonable attorneys’ fees) resulting from such Claim.
c.
Exclusions. Sona’s indemnification obligations will not apply if the underlying third-party claim arises from or as a result of: (i) Customer’s breach of this Agreement, negligence, willful misconduct or fraud; (ii) any Customer Proprietary Materials; (iii) Customer’s failure to use any enhancements, modifications, or updates to the Services that have been provided by Sona; (iv) modifications to the Services by anyone other than Sona; (v) Customer’s combination of the Services with software, data, or materials not provided by Sona; or (vi) Customer’s continued use of a prior version of the Services that has been superseded by a non-infringing version subsequently released by Sona. Furthermore, Sona’s indemnification obligations do not apply with respect to Free Trials and pre-release features.
d.
Remedies Related to Infringement. If Sona reasonably believes the Services (or any component thereof) could infringe any third party’s Intellectual Property Rights, Sona may, at its sole option and expense, use commercially reasonable efforts to: (i) modify or replace Services or any component or part thereof, to make it non-infringing; or (ii) procure the right for Customer to continue use. If Sona determines that neither alternative is commercially practicable, Sona may terminate this Agreement, in its entirety or with respect to the affected component, by providing written notice to Customer. In the event of any such termination, Sona will refund to Customer a pro-rata portion of the Fees that have been paid for the unexpired portion. The rights and remedies set forth in this Section shall constitute Customer’s sole and exclusive remedy for any infringement or misappropriation of Intellectual Property Rights in connection with the Services.
e.
Indemnification Procedure. A Party seeking defense and indemnification (the “Indemnified Party”) will promptly notify the other Party (the “Indemnifying Party”) in writing of any Claim, provided that failure to give notice will only relieve the Indemnifying Party of liability to the extent the Indemnifying Party has suffered actual prejudice by such failure. The Indemnifying Party will (i) control the defense of any such claim; (ii) reimburse the Indemnified Party for any reasonable legal expenses directly incurred as a result of the Claim, as such expenses are incurred; and (iii) have the right to consent to judgment on, or otherwise settle, an indemnified claim; provided that the Indemnifying Party may not settle any claim without the Indemnified Party's prior written approval unless the settlement is for a monetary amount, unconditionally releases the Indemnified Party from all liability without prejudice, does not require any admission by the Indemnified Party, and does not place restrictions upon the Indemnified Party's business, products or services. The Indemnified Party may participate in the defense or settlement of any such claim at its own expense and with its own choice of counsel, or, if the Indemnifying Party refuses to fulfill its obligation of defense, the Indemnified Party may defend itself and seek reimbursement from the Indemnifying Party.
17. DISPUTE RESOLUTION
a.
Disclaimer of Warranties. Except as expressly set forth in this Agreement, the Services, the Product Data, and any other products or services related thereto are provided “AS IS” and as available. To the maximum extent permitted by applicable law, Sona and its licensors disclaim any and all warranties, written or oral, express or implied, including but not limited to the implied warranties of title, merchantability, and fitness for a particular purpose. Customer hereby acknowledges that the Services are presently in development, testing, Free Trials, or in beta versions and are provided “AS IS” and “as available.” Sona does not warrant that the Services or Product Data will be uninterrupted, error-free, or completely secure. Sona does not warrant the accuracy, completeness, or timeliness of the Product Data. No employee, agent, representative, or affiliate of Sona has the authority to bind Sona to any oral representations or warranty concerning the Services or the Product Data. Any written representation or warranty not expressly contained in this Agreement is not authorized and is unenforceable.
b.
Limitation of Liability. To the fullest extent allowed by applicable law, under no circumstances and under no legal theory (including, without limitation, tort, contract, strict liability, or otherwise) shall Sona (or its licensors, partners, affiliates, agents directors, officers, or employees) be liable to Customer or to any other person for (i) any indirect, special, incidental, or consequential damages of any kind, including damages for lost profits, loss of goodwill, loss of anticipated savings, loss of use or corruption of software, data or information, work stoppage, accuracy of results, or computer failure or malfunction, or (ii) any amount, in the aggregate, in excess of the greater of (a) $100 or (b) the amounts paid by Customer to Sona in connection with the Services in the twelve (12) month period preceding the applicable claim, or (c) any matter beyond the reasonable control of Sona. Notwithstanding the foregoing, Sona’s aggregate liability for claims arising from Free Trials and pre-release features will be limited to $100. The Parties hereby acknowledge and agree that the limitations of liability in this Section are an essential part of the basis of the bargain between the Parties and will apply even if the remedies available hereunder are found to fail their essential purpose.
18. DISPUTE RESOLUTION
The Parties hereby agree that any dispute, claim, or controversy arising out of Customer’s use of the Services, or relating to this Agreement, or the breach, termination, enforcement, interpretation, or validity thereof, including any dispute relating to the provisions of this Dispute Resolution section itself (“Disputes”), will first be addressed informally and directly (without recourse to formal legal procedures, lawsuits, etc.) between the Parties in a good faith attempt to reach a mutually agreeable resolution of the issue. If, after thirty (30) days of good faith discussion between the Parties, no mutually agreeable resolution has been reached, the Parties agree that the Dispute shall be resolved through final and binding arbitration by a single arbitrator and not in a class, representative, or consolidated action or proceeding, except as otherwise set forth below in this Section. This includes Disputes arising out of or relating to the interpretation or applicability of this Dispute Resolution Section, including its enforceability, revocability, or validity. This Dispute Resolution Section shall survive termination of this Agreement.
The American Arbitration Association (“AAA”) will administer the arbitration under its Streamlined Arbitration Rules and Procedures in effect at the time. The arbitration will be held in the county of Contra Costa, California. The AAA rules will govern the payment of all arbitration fees. Neither Party will seek its attorneys’ fees and costs in arbitration unless the arbitrator determines that the claim brought to arbitration is frivolous.
Except as otherwise provided in this Section, the arbitrator shall determine all issues of liability on the merits of any claim and may award declaratory or injunctive relief only in favor of the Party seeking relief and only to the extent necessary to provide relief warranted by that Party's individual claim. To the extent that either Party seeks public injunctive relief (that is, injunctive relief that has the primary purpose and effect of prohibiting unlawful acts that threaten future injury to the public), the entitlement to and extent of such relief must be litigated in a civil court of competent jurisdiction and not in arbitration. The Parties agree that litigation of any issues of public injunctive relief shall be stayed pending the outcome of the merits of any individual claims in arbitration.
Notwithstanding the mandatory arbitration provisions contained in this Section, either Party may (a) assert claims, if they qualify, in a U.S. small claims court; or (b) bring an individual action seeking only injunctive or other equitable relief from a court to prevent or stop unauthorized use or abuse of the Services or infringement or misappropriation of intellectual property without first engaging in arbitration described above. If the arbitration requirements of this Section are found not to apply to Customer or Customer’s claim, Customer agrees to the exclusive jurisdiction of the state and federal courts of the Northern District of California and, in such event, Customer hereby consents to the personal jurisdiction and venue therein.
Customer acknowledges and agrees that Customer may only resolve disputes with Sona on an individual basis, and may not bring a claim as a plaintiff or class member in a class, consolidated, or representative action. Class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations are not allowed. If this specific provision (in this paragraph) is found to be unenforceable, the entirety of this “Dispute Resolution” Section will be deemed void.
19. MISCELLANEOUS PROVISIONS
a.
Applicable Law. This Agreement is governed by and will be construed under the laws of the State of California, without giving effect to any principles of conflict of laws that would lead to the application of the laws of another jurisdiction. The Parties expressly agree that the United Nations Convention on Contracts for the International Sale of Goods will not apply.
b.
Relationship of the Parties. Sona and Customer are and will remain, independent contractors. The Agreement does not constitute a partnership or joint venture relationship. Neither Party is a franchisee, agent, or legal representative of the other for any purpose, and neither Party has the authority to act for, bind, or make commitments on behalf of the other.
c.
No Assignment. This Agreement will be binding upon, and inure to the benefit of, Sona and Customer and their respective legal representatives, successors, and permitted assigns. Unless otherwise agreed to in writing by the Parties, neither Party will assign, sublicense or otherwise transfer any of its rights, or delegate any of its duties, hereunder, in whole or in part, except to a person or entity that has acquired or succeeded to all or substantially all of the assigning Party’s business and assets relating to the subject matter of this Agreement (whether by sale, merger, operation of law, or otherwise) and which undertakes in writing to fully perform and discharge the assigning Party's obligations and liabilities hereunder.
d.
Waiver. Either Party’s failure or delay to enforce any provision of this Agreement will not constitute a waiver of future enforcement of that or any other provision. No waiver of any provision of this Agreement will be effective unless it is in writing and signed by the Party granting the waiver.
e.
Standard Terms of Customer. No terms, provisions, or conditions of any Order Form, acknowledgment, or other business form that Customer may use in connection with the acquisition or licensing of the Services or ordering of service shall have any effect on the rights, duties, or obligations of the Parties hereunder, or otherwise modify this Agreement, regardless of any failure of Sona to object to such terms, provisions, or conditions.
f.
Force Majeure. Neither Party will be liable nor deemed to be in breach of its obligations hereunder for any delay or failure in performance under this Agreement or other interruptions of service resulting, directly or indirectly, from acts of God, civil or military authority, act of war, accidents, electronic, computer or communications failures, natural disasters or catastrophes, strikes, or other causes beyond the reasonable control of the Party affected thereby.
g.
Notices. All notices required or permitted under this Agreement will be in writing, will reference this Agreement, and will be sent via the Services or to the relevant (physical or electronic) address set forth in the initial Order Form or to such other address as may be specified by the relevant Party to the other Party in accordance with this Section. Such notices shall deemed given: (i) when delivered personally; (ii) one (1) business day after deposit with a nationally recognized express courier, with written confirmation of receipt; (iii) three (3) business days after having been sent by registered or certified mail, return receipt requested, postage prepaid; or (iv) when received by telegraphic or other electronic means (with no bounceback message received). Either Party may change its address for notices by providing notice to the other Party in accordance with this Section.
h.
Subcontracting. Sona may use subcontractors and other third-party providers (“Subcontractors”) in connection with the performance of its own obligations hereunder as it deems appropriate; provided that Sona remains responsible for the performance of each such Subcontractor. Notwithstanding anything to the contrary in this Agreement, with respect to any third-party vendors including any hosting (e.g. AWS) or payment vendors (e.g. Stripe), Sona shall use commercially reasonable efforts to guard against any damages or issues arising in connection with such vendors, but shall not be liable for the acts or omissions of such third-party vendors except to the extent that it has been finally adjudicated that any such losses are caused directly from the gross negligence or willful misconduct of Sona.
i.
Entire Agreement. This Agreement, together with the schedules, amendments, and other attachments, contains a full, complete, and exclusive expression of the rights and obligations of the Parties. This Agreement supersedes and replaces, and the Parties disclaim any reliance on, all previous oral and written communications (including any confidentiality agreements pertaining to the Services under this Agreement), representations, proposals, understandings, undertakings, and negotiations with respect to the subject matter hereof and apply to the exclusion of any other terms that Customer seeks to impose or incorporate, or which are implied by trade, custom, practice, or course of dealing. In the event of any conflict or inconsistency between this Agreement and the Order Form, the order of precedence shall be: (1) the applicable Order Form and (2) this Agreement.
j.
Severability. Except as otherwise provided in Section 18 (Dispute Resolution) of this Agreement, if any provision of this Agreement is held invalid, illegal or unenforceable, that provision will be enforced to the maximum extent permitted by law, given the fundamental intentions of the parties, and the remaining provisions of this Agreement will remain in full force and effect.
k.
Amendments in Writing. Except as otherwise stated in this Agreement, no amendment, modification, or waiver of any provision of this Agreement will be effective unless set forth in writing that refers to this Agreement and is executed by authorized representatives of each Party.
l.
Modification of Agreement. From time to time, Sona may modify this Agreement, in our sole discretion. Unless another agreement between the parties supersedes this Agreement, changes shall become effective for Customer upon: (i) posting the revised Agreement on the Site or through the Services; (ii) renewal of the then-current Term; or (iii) entry into a new Order Form after the updated version of this Agreement goes into effect. Customer’s continued use of the Services after any of the aforementioned events constitutes acceptance of those modifications.
m.
Counterparts; Electronic Signatures. This Agreement may be executed in counterparts, each of which is deemed an original, but all of which together are deemed to be one and the same agreement. This Agreement may also be executed and delivered electronically and such execution and delivery will have the same force and effect of an original document with original signatures.
n.
Headings. The headings in this Agreement have been included solely for reference and are to have no force or effect in interpreting the provisions of the Agreement.
o.
No Third-Party Beneficiaries. No provision of this Agreement is intended to confer any rights, benefits, remedies, obligations, or liabilities hereunder upon any person other than the Parties and their respective successors and assigns.