Google Ads

Google Ads is the world’s largest digital advertising platform. It is used by more than 85% of advertisers and features nearly two dozen ad types across search, display, and video. Connecting Google Ads to Sona will allow you to improve your ROAS through better attribution accuracy, reporting, and targeting.

Improve attribution accuracy

Verify conversion rates with data from Sona’s first-party tracking system, which provides more than 95% tracking coverage.

Optimize targeting

Target audiences that most resemble your ideal customer with custom segments that are automatically synced with Google Ads.

Amplify what works

Use actionable insights to shift ad spend to initiatives that drive results, growing revenue while keeping ad spend constant.

Elevate Google Ads with Sona

Sona’s powerful ETL system cleanses, normalizes, combines, and aggregates data from all your GTM platforms in minutes to empower your team with actionable revenue intelligence. Google Ads is one of more than 170 platforms supported by Sona today.

Illustration Sona Infrastructure


Sona automatically syncs data to and from your Google Ads account daily, creating a copy for analysis and archival purposes.


Google Ads data is applied to multi-touch attribution models across the platform to derive actionable insights on revenue performance.


Google Ads data is automatically synced to adjacent GTM platforms to provide visibility on campaign performance.

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