Facebook is one of the world’s biggest ad platforms and a major source of ad spend for many organizations. Sona enables marketers to improve results by as much as 25% with better attribution accuracy, reporting, and targeting.
Sona’s first-party tracking system provides more than 95% tracking coverage and can correct Facebook inconsistencies.
Optimize Facebook campaign performance by automatically reporting conversion events from other GTM platforms.
Automatically sync segments to Facebook to target audiences that most resemble your ideal customer.
Sona’s powerful ETL system cleanses, normalizes, combines, and aggregates data from all your GTM platforms in minutes to empower your team with actionable revenue intelligence. Facebook is one of more than 170 platforms supported by Sona today.
Sona automatically syncs data to and from your Facebook account daily, creating a copy for analysis and archival purposes.
Facebook data is applied to multi-touch attribution models across the platform to derive actionable insights on revenue performance.
Facebook data is automatically synced to adjacent GTM platforms to provide visibility on campaign performance.