Google Analytics
Google Analytics (GA) and its paid equivalent, Google Analytics 360, are web analytics services provided by Google. Sona complements both services and can serve as a GA alternative in European countries where GA is deemed non-compliant with GDPR.
Elevate Google Analytics with Sona
Sona’s powerful ETL system cleanses, normalizes, combines, and aggregates data from all your GTM platforms in minutes to empower your team with actionable revenue intelligence. Google Analytics is one of more than 170 platforms supported by Sona today.
Sync
Sona automatically syncs data to and from your GA account daily, creating a copy for analysis and archival purposes.
Transform
GA data is applied to multi-touch attribution models across the platform to derive actionable insights on revenue performance.
Share
GA data is automatically synced to adjacent GTM platforms to provide visibility on opportunity progression.
