Marketing Pricing

Priced to help you grow

Identify, engage, and convert in-market buyers through hyper-targeted, multichannel outreach

All-in-One

Enterprise plans to meet your needs

Marketing

Starts at $249/Month USD

Sales

Starts at $249/Month USD

Monthly

Yearly

Save 17%

Free

Reveal companies visiting your website along with their firmographic details.

$0/month

(HubSpot Only)

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Start for Free

Use Cases

Identify companies visiting your website

Collaborate without constraints and add any number of team members at no extra cost.

Understand company website engagement

Track account-level and individual visitor journeys to unlock timing and messaging insights for optimal engagement.

Prioritize outreach based on web engagement

Connect HubSpot to Sona. Automatically combine web engagement data with CRM data

Segment companies by firmographic data

Configure alerts for account and person-level activity to notify teams and individual team members.

Free Plan Features

Unlimited Users

Collaborate without constraints and add any number of team members at no extra cost.

Up to 100 companies identified monthly

Companies identified are measured by unique businesses visiting your site monthly. If multiple visitors come from the same company, it gets counted once on a monthy basis, regardless of visit frequency.

Up to 30 days of web activity data stored

Capture comprehensive web activity to analyze key interactions throughout the customer journey.

Data breakdowns by device, OS, browser, and pages visited

Detailed analytics segmenting company visitor interactions by device, OS, browser, and pages visited.

Firmographic data including revenue range, employee range, and industry breakdowns

Revenue range, employee count, and industry sector to categorize and segment visiting companies.

Accelerate data activation with service add-ons

Scale Outbound

Expert services to maximize outbound ROI through CRM integration, advanced email attribution, and multi-channel campaign enablement

Book a Demo

Scale Paid

Expert services to maximize your paid traffic ROI by capturing and integrating high-value intent signals into your GTM strategy

Book a Demo

Data Warehouse Sync

Streamline data management with two-way synching. Pull or push data from your warehouse configured to desired synchronization intervals.

Book a Demo

Compare Plan Features

Key Features

Unlimited Users

Collaborate without constraints and add any number of team members at no extra cost.

Up to 100 companies identified monthly

Up to 30 days of web activity data stored

Capture comprehensive web activity to analyze key interactions throughout the customer journey.

Data breakdowns by device, OS, browser, and pages visited

Detailed analytics segmenting company visitor interactions by device, OS, browser, and pages visited.

Firmographic data including revenue range, employee range, and industry breakdowns

Revenue range, employee count, and industry sector to categorize and segment visiting companies.

Buyer Journeys

Track account-level and individual visitor journeys to unlock timing and messaging insights for optimal engagement

Create custom, auto-updating audiences

Build custom audience segments for accounts visiting, individual visitors, and merged datasets.

Conversions API (Google, Meta, LinkedIn, Microsoft)

Connect website, phone, and in-person conversion data for more reliable and complete reporting to ad platforms

Person-level Identification

De-anonymize and track activity for individuals that visit your website.

Company-level Identification

De-anonymize and track activity for companies that visit your website.

Enrich company attributes

Upload your company and prospect email lists to enrich with 50+ attributes, including data related to website visits

Enrich person attributes

Upload your company and prospect email lists to enrich with 50+ attributes, including data related to website visits

Upload target account and people lists

Upload your account and prospect lists so they can get enriched with engagement data which triggers Slack alerts, email notifications, and CRM updates

ICP Fit Scoring

Configurable account scoring weighted with firmographic and dynamic intent data.

Intent Signals

Combine URL paths and engagement data to label intent signals for accounts and individual visitors

Slack Alerts

Configure alerts for account and person-level activity to notify teams and individual team members.

HubSpot Integration

Upload your company and prospect email lists to enrich with 50+ attributes, including data related to website visits

Marketing ROI Dashboard

Combine first-party tracking and CRM data with ad platform cost data for more complete and accurate optimization marketing channel and paid traffic analysis

Reveal persona and buying group contacts

Reveal the key decision-makers and influencers within an account to engage then engage through advertising or sales outreach.

Auto-create persona & buying group audiences

Automatically build audiences based on job titles, role levels, and locations to power personalized, multi-threaded outreach at scale.

Engagement Trends

Catch new accounts and highlight accounts where intent signals are heating or surging.

Configure Buying Stages

Configurable buying stages such as Awareness, Consideration, Decision, and Purchase, each labeled with a timestamp to show when an account or contact entered that stage.

Configure milestone touchpoints

Milestone touchpoint events are key interactions or conversions in the customer journey that indicate progress toward a business goal, such as form submissions, demo requests, or purchases.

Custom ad audience sync (Google, FB)

Keep custom audiences in sync across multiple advertising platforms to maintain targeting accuracy and campaign consistency

Send CRM tasks triggered by audience updates

Use audience updates to trigger CRM task creation for precise and timely outreach.

Send email for audience updates

Trigger emails based on audience changes to alert teams or prompt next steps.

Send data for further enrichment (Clay, Google Sheets)

Automatically push audience data to enrichment platforms like Clay or Google Sheets to append missing attributes, such as job titles, emails, or firmographics, before activating campaigns.

Send data to email destinations (Customer.io, Klaviyo, Sendgrid, Smartlead)

Send enriched audience data to your email sequencing platform to power personalized outreach

Usage

Sona Credits

Monthly count of companies identified based upon web visitors

Varies

Monthly Tracked Users (MTUs)

Monthly count of unique tracked visitors

10,000

Active Destination Syncs

Monthly count of configured destinations

User Activity History

User interactions captured in raw data, and transformed into rich user profiles for actionable insights.

30 days

1 year

2 years

Ad Spend History

Ad platform data integrated for performance analytics data views.

Users

Monthly count of individual users accessing a Sona account.

Unlimited

Identification

IP-to-Company

Identify companies visiting your website and the corresponding pages with industry leading IP lookup.

Person-level

Reveal contact details for visitors to your website including full name, LinkedIn URLs, business emails, and more.

Automatic Person to Company Resolution

Identified people, whether through form submissions or person-level identification, are connected to their associated account profiles.

Enrichment with Contact Data from your CRM

Add any field from CRM contact data associated with identified people

Enrichment with Company Data from your CRM

Add any field from CRM company data associated with identified companies

Auto-prospect account buying team members for identified companies

Automatically access contact information for buying team members of identified companies.

Buyer Journeys

Account-based journeys

View visitor activity associated with identified companies and navigate to see visits from buying team members

User-level journeys

View web visitor activity associated with both identified and anonymous individuals visiting your website

Scoring

ICP Scoring with auto-updating

Configurable account scoring weighted with firmographic and dynamic intent data.

Persona Matching for Companies

Configurable persona definitions for filtering buying team members and revealing their contact details

Predictive Buying Stages

Configurable buying stages—Awareness, Consideration, Decision, Purchase—with labeled timestamps.

Intent Signals

Custom Intent Signals

Combine URL paths and engagement data to label intent signals for account and individual visitors

Custom Intent Trends

Configure intent signals for occurrences and recency for prioritization and audience segmentation

Intent Scoring

Understand the intent level for accounts and leads based on a numerical score

Intent Trends

Understand the recency and intensity of intent signals.

Audiences

Define custom audiences

Combine datasets and transform data fields into custom audiences.

Calculated metrics

Define calculated metrics for custom audiences.

Account & People Lists

Based upon companies visiting your website, individually select and assembled curated lists of accounts and people for sales prospecting.

Automations

Slack Alerts

Configure Slack alerts for account and person-level activity to notify teams and individual team members.

Automated Destinations

Create workflows by linking audiences to automatically update destination platforms including ad platforms, CRMs, and email platforms.

Conversions API (Google, Meta)

Server-side tracking which captures configured milestone events from first-party data and sends them to ad platforms.

Automatic Email Sequencer Block List Updates

Build and maintain an auto-updating block list in Sona using contacts and companies from your CRM

Attribution & Reporting

Device Usage Metrics

Web visitor data breakdowns by device, OS, browser, and pages visited

Firmographic Reporting

Web visitor firmographic data including revenue range, employee range, and industry breakdowns

Intent Signal Reporting

See how intent signals are trending

Marketing cost dashboard

See a cross-channel marketing view which combines first-party tracking and CRM data.

Cohort reporting dashboard

Understand how cohorts are performing and predict how prior cohorts will convert.

Multi-touch attribution reports

System generated reports capturing each user's (or company's) touch points on the path to conversion, according to each attribution touch model (first, last, linear, and position based).

Path to conversion reports

System generated reports capturing each user's (or company's) path to conversion, including all milestones and their timestamps.

What our customers say

Genuine client feedback that inspire trust and drive success.

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter

Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar

Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman

Founder and CEO, Textline

QUESTIONS, ANSWERED

Frequently asked questions

If you still have questions, don’t hesitate to contact us

How does Sona pricing work?

All paid licenses offered by Sona are priced based on a plan which includes both features and Sona credits. Sona credits can be utilized for data enrichment related to person-level identification, company-level identification, or email prospecting. Higher plans both unlock more features and Sona credits.

Will my remaining Sona credits stay on my account if I cancel or downgrade my subscription?

After canceling or downgrading, your credits will remain in your account until the end of your current billing cycle.

Which actions cost Sona credits (or are free)?

Sona credits are utilized for person-level, company-level, and email prospecting data enrichment. We charge credits for data enrichment since we pay data provides to access lead and account research data.
If you have existing subscriptions to any data enrichment tools such as Apollo, you can use them free of cost in Sona by connecting your own API keys.

Do Sona credits roll over?

Monthly subscribers can roll over unused credits to the next month. However, the total saved credits can't exceed twice the monthly credit limit of your plan.

Do I get charged credits if I bring my own API key?

You can integrate your existing API keys for support data enrichment providers into Sona for at no cost. To set this up, navigate to Connectors, select “+New Connector” and you can search for data providers for which API keys can be added.

Priced to help you grow

Accelerate data activation with service add-ons

Scale Outbound

Scale Paid

Data Warehouse Sync

Frequently asked questions

Product

Use Cases

Solutions

Company

Resources