Build, export and leverage people-based segments that auto-synchronize
Build precise, auto-updating customer segments with web, mobile, and offline data to sync to destination tools. Then personalize all your marketing efforts at scale.
Filter user profiles by attributes to define granular segments. These filtered datasets can be used in other destination tools or reported to ad platforms for more efficient targeting.
Build and synchronize segments without worrying about storage or speed concerns. All segments stay up to date in real time and continuously adapt to new customer data.
Push back enhanced data into your data warehouses or BI tools for future use. Send consistent messaging to your users across all channels based on known attributes and where they are in the funnel.
Report actual conversions to Facebook or Google Ads for better targeting and cost optimization.
"With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."