Collect comprehensive revenue data effortlessly using automated CRM integration, eliminating manual tracking and attribution concerns.
Identify high-ROI campaigns post-conversion through intelligent attribution models for unified and accurate performance measurement.
Turn disconnected data into insights you can act on. Sync first-party tracking, ad spend, and CRM activity to guide better marketing decisions.
Capture offline conversions such as calls, demos, or in-person interactions, and connect them with your CRM data and Sona’s advanced tracking to gain complete visibility into the buyer journey. Sync offline events with your marketing and sales systems to ensure accurate attribution no matter where or how the conversion happens.
Configure key milestones in Sona using HubSpot lifecycle stages, or other events. Track Google Ads effectiveness in advancing prospects through each stage and identify top-performing campaigns. See cost per milestone for campaigns, ad grooups, and ads by combining Google Ads spend with HubSpot data.
Transform fragmented campaign data into actionable insights with detailed comparative drill-down reporting across channels, campaigns and ad creatives. Gain a comprehensive view by combining ad platform cost data with CRM data. Configure milestones that track ad costs associated with reaching CRM lifecycle stages.
Bridge the gap between marketing activity and business results with intelligent Slack notifications triggered by revenue-generating campaigns. When your marketing efforts result in closed deals, your team receives instant alerts with complete attribution context about which channels, campaigns, and touchpoints contributed to the sale.
We take compliance seriously—so you don’t have to second-guess your data practices. With built-in support for GDPR, CCPA, and other major regulations, your marketing operations stay aligned with evolving privacy standards.
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