From data capture to demand creation, every step fuels growth.
Install the Sona pixel. Track attribution and behavioral signals from every visitor interaction to enable targeted outreach, campaign optimization, and marketing ROI measurement.
Identify your ideal fit accounts. Automatically enrich firmographic attributes and then score accounts to help you focus on the highest-value prospects.
Discover key decision makers and stakeholders within your target accounts to help you engage the right people for multi-channel outreach.
Track buyer journeys across accounts and individual contacts to understand evaluation patterns and enhance your engagement strategy at each stage of the buying process
Run evergreen multi-channel campaigns powered by signal data and continuously measure performance to maximize ROI
Sales teams overlook high-intent accounts and contacts, lacking crucial context for targeted, timely, and relevant engagement
Without insights into buying stages, intent signals, and visitor identity, marketing budgets are wasted on poorly timed or irrelevant campaigns
Inconsistent data undermines marketing workflows with less than ideal campaign timing and a lack of personalization
Identify website visitors at both the account and person level, assess their fit with your Ideal Customer Profile (ICP), and predict their buying stage to enhance your marketing and sales engagement strategies.
Gain a holistic view of your account and buyer activity with unified profiles. Rich profiles enable precise insights to tailor marketing and sales strategies.
Leverage AI-powered predictions to determine buying stages. Prioritize sales and marketing efforts with campaigns tailored to each prospect's journey.
Quickly create and deploy audiences at both the account and contact level using intent signals, buying stages, CRM attributes, and more—without needing SQL skills.
Empower your whole organization with clean, actionable dat —no APIs, no CSVs
After you install the script provided for your website, data sent by your device will be collected from Sona’s cookieless script. Sona can then identify website visitors both at the company and person levels. Sona collects data for all website traffic and can then identify a portion your website traffic.
For both anonymous and identified visitors, you’ll be able to view website activity from individual visits and to view account profiles and individual profiles with grouped website activity data. In addition to identifying visitors, Sona predicts intent associated with individual visitors and their associated companies.
By identifying website visitors, it becomes possible to better understand and act upon buyer intent which can then lead to identifying net new prospects, uncovering whether to apply marketing or sales tactics, and accelerating time to revenue.
Sona will help you realize more qualified opportunities from your current marketing efforts, to convert more customers from target accounts that you’re currently pursuing, and much more. It’s simple to get started. Your go-to-market team can quickly start accessing actionable insights, and to optimize outreach strategies for better results.
The Sona Platform is tailored for go-to-market (GTM) teams across various business sizes and types. It's ideal for businesses generating leads, enabling them to understand potential customers, personalize marketing, and optimize sales strategies to improve win rates.
Typically, a growth, marketing, or marketing operations lead sets up Sona. In terms of gaining direct benefit, demand generation teams and SDR teams are able to better achieve their targets with net-new leads and intent data.
It’s simple to get started with Sona in a few steps. Sign up for an account, add the Sona tracking script to your website, connect your CRM, and start identifying website visitors.
We’ll provide interactive support to help you get setup.
Yes. Please review our DPA or reach out to legal@sonalabs.com for any questions related to data usage or data processing.
No. Our personal-level data is limited to US locations only.
Data related to person-level identification is sourced from our publisher network. If you have not visited sites in our publisher network, you will not be identified at the person-level. However, it’s possible that your company will be identified.
For the US market, we identify around 20% of web visitors.
We can provide company-level website visitor identification data outside of the US. However, person-level identification data is available for the US only.
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