Ella AI - your Google Ads Teammate

Turn insights into action, powered by Ella AI

Unlock Google Ads success with Ella's AI-powered optimizations, strategic bid management, and instant campaign adjustments that boost ROI and help capture more customers.

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Ella optimizes Google Ads campaigns
to drive higher performance.

Ella is an AI-powered solution that works around the clock so you can get more out of your Google Ads campaigns. Through fine-tuning bids, keyword targeting, and creative messaging, you can reduce customer acquisition costs, eliminate manual tasks, and maximize ROI.

Online and Offline Conversion Tracking

Attribute conversions and improve campaign performance

Track online and offline conversions, and automatically send these back to Google Ads. Capture and upload offline conversions such as calls, demos, or in-store visits, and connect CRM data, Sona's advanced tracking, and Google Ads performance data for more complete journey visibility. Sync your offline conversion data with Google Ads to ensure you're attributing leads, and give data the right information to optimize.

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Attribute conversions and improve campaign performance

Autonomous Campaign Management

Automated experimentation, optimization & performance insights

Transform fragmented data into actionable insights and automatic campaign management. Through combining Google Ads performance data, CRM data, and conversion tracking data, Ella is able to recommend or automatically implement changes so your campaigns continue to perform. Use Sona to configure milestones that matter to your business, and track Google Ads costs associated with reaching these milestones.

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Autonomous bidding and budget management

Continuous optimization for bids and budgets

Say goodbye to manual bid adjustments and budget babysitting. Advanced AI continuously evaluates thousands of signals to make intelligent, real-time adjustments that maximize campaign performance. The system learns from historical patterns while adapting to new market conditions, automatically reallocating spend to your most effective campaigns, ad groups, and ads while scaling back underperformers—delivering superior results with significantly less hands-on management required from your team.

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Continuous optimization for bids and budgets

Automatic Audience Creation and Dynamic Updating

Data-driven Audiences That Build and Update, Zero Manual Work

Put audience management on autopilot. Ella create and optimizes targeted audiences based on ICP Fit Scores, behaviorial data, purchase intent, sales funnel position, CRM records, customized fields, and additional engagement metrics. This automated intelligence ensures your marketing efforts always target the most promising prospects while eliminating time-consuming manual segmentation work.

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Activate data across channels to capture more conversions

Automated Data Activation Drives More Conversions

Transform your data into revenue-driving intelligence with Sona Destinations. Once audiences are automatically built and automatically updated, your valuable segments seamlessly sync with evergreen email campaigns, remarketing audiences across ad platforms, and your CRM —creating a coordinated, multi-channel approach that consistently converts more prospects.

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Automated Data Activation Drives More Conversions

What our customers say

Genuine client feedback that inspire trust and drive success.

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter

Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar

Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman

Founder and CEO, Textline

Identify High-Intent Website Visitors to

Maximize Marketing ROI

Know who’s visiting your website, understand their intent, activate workflows, and start converting more website visitors today.

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Turn insights into action, powered by Ella AI

Online and Offline Conversion Tracking

Autonomous Campaign Management

Autonomous bidding and budget management

Automatic Audience Creation and Dynamic Updating

Activate data across channels to capture more conversions

Key Features

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