Sona transforms fragmented marketing data into a unified intelligence layer that answers questions, measures marketing impact, and informs how to activate insights.

Why should I use Sona?

Sona will help you realize more qualified opportunities from your current marketing efforts, to convert more customers from target accounts that you're currently pursuing, and much more. It's simple to get started. Your go-to-market team can quickly start accessing actionable insights, and to optimize outreach strategies for better results.

What types of companies should use Sona?

The Sona Platform is tailored for go-to-market (GTM) teams across various business sizes and types. It's ideal for businesses generating leads, enabling them to understand potential customers, personalize marketing, and optimize sales strategies to improve win rates.

Who on my team should setup and use Sona?

Typically, a growth, marketing, or marketing operations lead sets up Sona. In terms of gaining direct benefit, demand generation teams and SDR teams are able to better achieve their targets with net-new leads and intent data.

Are there data usage terms or is there a DPA that my legal team can review?

Yes, you can review our DPA at /data-processing-agreement or contact legal@sonalabs.com for more information.

No. Our personal-level data is limited to US locations only.

Can Sona provide website visitor identification outside of the US?

We can provide company-level website visitor identification data outside of the US. However, person-level identification data is available for the US only.

AI Data Analyst for Marketers

Combine disconnected data sources for instant data analysis and to power AI workflows.

Identify anonymous website visitors, sync them with your CRM, and create workflows to turn them into new opportunities.

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Dashboard interface of Sona analytics software showing onboarding progress, data connection options, and templates for marketing qualified leads, sales qualified leads, and opportunity created analysis.

Dashboard interface displaying ready-to-use playbooks with filters like Revenue Attribution, Marketing Qualified Leads, and key metrics explanations.

User interface for Propensity Modeling with steps to select dataset and review message, including editable message text box and a Run button.

Dashboard showing a table of marketing data on the left and a colorful donut chart on the right representing the number of accounts by marketing channel, with ChatGPT and adwords as top channels.

Dashboard interface welcoming user with onboarding prompt, data connection options, and marketing analysis templates.

Dashboard interface showing ready-to-use Playbooks with tabs for Revenue Attribution, Data Activation, Marketing Influence, and more, highlighting Marketing Qualified Leads details.

User interface for Propensity Modeling showing steps to select a dataset and review a message to be sent, with instructions to analyze data columns for meaningful predictive features.

Dashboard showing a table of marketing campaigns on the left and a colorful pie chart on the right illustrating the number of accounts by marketing channel, with ChatGPT and Google Adwords as the top sources.

Trusted by leading GTM teams of all sizes

THE SONA LOOP

Connect. Ask. Activate

Three steps from scattered signals to revenue action. No SQL. No ticket. No waiting.

Connect your data

Unify CRM, ad platforms, analytics, and first-party signals into one marketing intelligence layer. Setup takes hours, not sprints.

Ask in plain English

No dashboards to build. No queries to write. Ask what you need. Get charts, tables, and answers in seconds.

Activate instantly

Push audiences to ad platforms. Trigger CRM updates. Launch outbound sequences. Alert your team on Slack. Insights become action.

built for marketers

The questions your team asks every week.

Stop waiting on data pulls. Get the answers that drive your next move.

Pipeline attribution

See which channels, campaigns, and touchpoints actually generate qualified pipeline. Not vanity metrics.

"What channels are actually driving pipeline this quarter?"

High-intent accounts

Surface accounts showing buying signals this week based on ICP fit, web activity, and engagement spikes.

"Which high-intent accounts are spiking this week?"

Wasted spend

Find campaigns burning budget with no pipeline impact. Know exactly where to cut and where to double down.

"Where are we wasting spend? What should we cut?"

Opportunity influence

Map every campaign that touched an opportunity before it closed. Full-funnel multi-touch visibility.

"Which campaigns influenced closed-won deals last month?"

Segment conversion

Break down which ICP segments convert best, and why. Align spend to the audiences that actually close.

"Which segments are converting and at what rate?"

Real-time alerts

Get notified in Slack when target accounts hit your site, when campaigns spike, or when pipeline trends shift.

"Alert me when enterprise accounts visit the pricing page."

built for marketers

The questions your team asks every week.

Stop waiting on data pulls. Get the answers that drive your next move.

Pipeline attribution

Track ROI, conversions, and engagement across campaigns

Attribution Tracking

Measure attribution from first touch to revenue

Audience Insights

Discover patterns and predict conversion probability

Data Visualization

Turn complex data into clear charts and graphs instantly

Predictive Analytics

Predict trends and customer value to guide smarter decisions

Automated Reporting

Get scheduled reports with up-to-date insights automatically

AI Data Analyst for Marketers

Trusted by leading GTM teams of all sizes

THE SONA LOOP

Connect your data

Ask in plain English

Activate instantly

built for marketers

The questions your team asks every week.

Pipeline attribution

High-intent accounts

Wasted spend

Opportunity influence

Segment conversion

Real-time alerts

built for marketers

The questions your team asks every week.

Pipeline attribution

Attribution Tracking

Audience Insights

Data Visualization

Predictive Analytics

Automated Reporting

Key Features

Platform

Use Cases

Resources

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