Sync high-intent score audiences to ad platforms

Overview

Sona eliminates the guesswork from advertising spend by automatically identifying accounts with the highest intent scores, filtering them against your ICP, and syncing qualified audiences directly to LinkedIn and Google advertising platforms. This workflow ensures your advertising budget targets only the most conversion-ready prospects, dramatically improving campaign performance and ROI.

How it works:

Step 1: Filter by ideal customer profile

Under Workflows, create a High-Intent Ads Sync workflow. Sona first applies your predefined ICP filters including company size and revenue thresholds, industry vertical and business model alignment, geographic market focus and regional targeting, and growth stage indicators. Only accounts matching your target profile proceed to intent scoring.

Step 2: Filter by high-intent scores

Sona analyzes qualified accounts using comprehensive intent scoring models that track website engagement patterns, content consumption behavior, competitive research activity, and buying signal indicators. Only accounts with intent scores above your threshold (e.g., 75+ on a 100-point scale) advance to contact identification.

Step 3: Identify buyer persona contacts

For high-intent, ICP-qualified accounts, Sona automatically identifies and enriches contacts matching your buyer personas including C-level executives and department heads, directors and VPs in sales, marketing, and business development, senior managers with budget authority, and key decision-makers in relevant functions. Contact data is sourced from CRM systems, enrichment vendors, and professional networks.

Step 4: Sync audiences to advertising platforms

Qualified high-intent audiences are automatically pushed to connected advertising platforms including LinkedIn Campaign Manager for professional B2B targeting, Google Ads for search and display campaigns, and additional platforms based on your configuration. Audiences update continuously as new accounts reach high-intent thresholds.

What you'll get:

• 2–3× higher ad conversion rates

  Intent-based targeting with ICP filters delivers up to 220% higher CTRs and 2.5× campaign efficiency, significantly outperforming standard audiences (Foundry, 2023 – B2B Advertising and Intent Data Report)
• Up to 60% lower cost-per-acquisition

  By focusing spend only on high-intent, ICP-qualified accounts, marketers achieve 59.6% lower CPA and higher ROI (Foundry, 2023 – B2B Advertising and Intent Data Report)
• Continuously updated, high-quality audiences

  Real-time intent scoring ensures synced audiences stay fresh and aligned with current buyer research activity (S2W Media, 2023 – Intent Data in B2B Sales)
• Optimized bottom-of-funnel targeting

  Prioritizing buyers in research and decision phases accelerates pipeline movement and maximizes ad performance (Roger West, 2023 – High-Intent Audience Targeting Strategies)