Sync audiences displaying third-party intent signals to ad platforms

Overview

Sona bridges the gap between intent data and advertising execution by automatically identifying accounts showing buying signals, qualifying them against your ICP, and syncing targeted audiences directly to LinkedIn and Google advertising platforms. This workflow ensures your advertising budget focuses on prospects most likely to convert while maintaining consistent audience refresh and optimization.

How it works:

Step 1: Detects comprehensive intent signals

Under Workflows, select Intent-to-Ads Sync. Sona continuously monitors multiple buying signals including hiring activity for relevant roles, funding rounds and expansion indicators, website traffic patterns and engagement, keyword research and competitive analysis, and technology adoption signals. The system captures both explicit and implicit intent indicators.

Step 2: Filter by ideal customer profile

Intent accounts are automatically qualified using your predefined ICP criteria including company size, revenue, and growth metrics, industry vertical and market segment, geographic location and regional focus, and business model alignment. Only accounts matching your target parameters proceed to audience building.

Step 3: Build and enrich advertising audiences

For qualified intent accounts, Sona identifies key personas and decision-makers including C-level executives and department heads, directors in sales, marketing, and business development, managers and individual contributors in relevant functions, and technical evaluators and implementation teams. Contact information is enriched and formatted for advertising platform requirements.

Step 4: Automate audience sync and campaign targeting

Qualified audiences are automatically synced to connected advertising platforms including LinkedIn Campaign Manager for professional targeting, Google Ads for search and display campaigns, and Facebook/Meta platforms for broader reach. Audiences are continuously refreshed with new intent data and optimized based on campaign performance metrics.

What you'll get:

• 2–4× higher ad conversion rates

  Intent-based targeting boosts campaign efficiency, with campaigns achieving up to 220% higher CTRs and 2–3× higher conversions (Foundry, 2023 – B2B Advertising and Intent Data Report)
• 30–50% lower customer acquisition costs

  Companies focusing ad spend on in-market buyers report 30–45% lower CPA and up to 3–4× ROI compared to traditional targeting (Martal Group, 2023 – Intent Marketing ROI Study)‍
• Automated audience optimization

  Continuous refresh of intent signals keeps ad audiences accurate, relevant, and high-converting without manual upkeep (24/7 Intent, 2023 – Intent Data Impact Study)‍
• Cross-platform campaign consistency

  Synchronizing intent-based audiences across Google, LinkedIn, and other ad platforms improves conversion rates by up to 47% while cutting CPL by ~34% (Top Draw Inc., 2022 – Cross-Platform Advertising Benchmark)