AI Data Analyst for Marketers

Combine disconnected data sources for instant data analysis and to power AI workflows.

Combine disconnected data sources for instant data analysis and to power AI workflows.

Dashboard interface of Sona analytics software showing onboarding progress, data connection options, and templates for marketing qualified leads, sales qualified leads, and opportunity created analysis.

Dashboard interface displaying ready-to-use playbooks with filters like Revenue Attribution, Marketing Qualified Leads, and key metrics explanations.

User interface for Propensity Modeling with steps to select dataset and review message, including editable message text box and a Run button.

Dashboard showing a table of marketing data on the left and a colorful donut chart on the right representing the number of accounts by marketing channel, with ChatGPT and adwords as top channels.

Dashboard interface welcoming user with onboarding prompt, data connection options, and marketing analysis templates.

Dashboard interface showing ready-to-use Playbooks with tabs for Revenue Attribution, Data Activation, Marketing Influence, and more, highlighting Marketing Qualified Leads details.

User interface for Propensity Modeling showing steps to select a dataset and review a message to be sent, with instructions to analyze data columns for meaningful predictive features.

Dashboard showing a table of marketing campaigns on the left and a colorful pie chart on the right illustrating the number of accounts by marketing channel, with ChatGPT and Google Adwords as the top sources.

Trusted by leading GTM teams of all sizes

THE SONA LOOP

Connect. Ask. Activate

Three steps to turn scattered signals into GTM action. No SQL. No tickets. No waiting.

Connect your data

01

Unify CRM, ad platforms, analytics, and first-party signals into one marketing intelligence layer.

Ask in plain English

02

No dashboards to build. No queries to write. Ask what you need. Get charts, tables, and answers in seconds.

Activate instantly

03

Push audiences to ad platforms. Trigger CRM updates. Launch outbound sequences. Alert your team on Slack. Turn insights into action.

built for marketers & data teams

The questions your team asks every week.

Stop waiting on data pulls. Get the answers that drive your next move.

Pipeline attribution

See which channels, campaigns, and touchpoints actually generate qualified pipeline. Not vanity metrics.

"Which channels are actually driving pipeline this quarter?"

High-intent accounts

Surface accounts showing buying signals this week based on ICP fit, web activity, and engagement spikes.

"Which accounts are showing higher intent this week?"

Wasted spend

Find campaigns burning budget with minimal pipeline impact. Know exactly where to cut and where to double down.

"Where are we wasting spend? What should we invest more?"

Opportunity influence

Map every campaign that touched an opportunity before it closed. Full-funnel multi-touch visibility.

"Which campaigns influenced closed-won deals last month?"

Audience conversion

Break down which ICP segments convert best, and why. Align spend to the audiences that actually close.

"Which audiences are converting and at what rate?"

Real-time alerts

Get notified in Slack when target accounts hit your site, when campaigns spike, or when pipeline trends shift.

"Alert me when enterprise accounts visit the pricing page."

AI-powered analysis for every marketing needs.

Pipeline attribution

Track ROI, conversions, and engagement across campaigns

Attribution Tracking

Measure attribution from first touch to revenue

Audience Insights

Discover patterns and predict conversion probability

Data Visualization

Turn complex data into clear charts and graphs instantly

Predictive Analytics

Predict trends and customer value to guide smarter decisions

Automated Reporting

Get scheduled reports with up-to-date insights automatically

Key Features

Smart Prospecting

AI Data Analyst