Sona transforms fragmented marketing data into a unified intelligence layer that answers questions, measures marketing impact, and informs how to activate insights.

Why should I use Sona?

Sona will help you realize more qualified opportunities from your current marketing efforts, to convert more customers from target accounts that you're currently pursuing, and much more. It's simple to get started. Your go-to-market team can quickly start accessing actionable insights, and to optimize outreach strategies for better results.

What types of companies should use Sona?

The Sona Platform is tailored for go-to-market (GTM) teams across various business sizes and types. It's ideal for businesses generating leads, enabling them to understand potential customers, personalize marketing, and optimize sales strategies to improve win rates.

Who on my team should setup and use Sona?

Typically, a growth, marketing, or marketing operations lead sets up Sona. In terms of gaining direct benefit, demand generation teams and SDR teams are able to better achieve their targets with net-new leads and intent data.

Are there data usage terms or is there a DPA that my legal team can review?

Yes, you can review our DPA at /data-processing-agreement or contact legal@sonalabs.com for more information.

No. Our personal-level data is limited to US locations only.

Can Sona provide website visitor identification outside of the US?

We can provide company-level website visitor identification data outside of the US. However, person-level identification data is available for the US only.

AI Data Analyst for Marketers

Combine disconnected data sources for instant data analysis and to power AI workflows.

Identify anonymous website visitors, sync them with your CRM, and create workflows to turn them into new opportunities.

Start for Free

Book a Demo

Dashboard interface of Sona analytics software showing onboarding progress, data connection options, and templates for marketing qualified leads, sales qualified leads, and opportunity created analysis.

Dashboard interface displaying ready-to-use playbooks with filters like Revenue Attribution, Marketing Qualified Leads, and key metrics explanations.

User interface for Propensity Modeling with steps to select dataset and review message, including editable message text box and a Run button.

Dashboard showing a table of marketing data on the left and a colorful donut chart on the right representing the number of accounts by marketing channel, with ChatGPT and adwords as top channels.

Dashboard interface welcoming user with onboarding prompt, data connection options, and marketing analysis templates.

Dashboard interface showing ready-to-use Playbooks with tabs for Revenue Attribution, Data Activation, Marketing Influence, and more, highlighting Marketing Qualified Leads details.

User interface for Propensity Modeling showing steps to select a dataset and review a message to be sent, with instructions to analyze data columns for meaningful predictive features.

Dashboard showing a table of marketing campaigns on the left and a colorful pie chart on the right illustrating the number of accounts by marketing channel, with ChatGPT and Google Adwords as the top sources.

Trusted by leading GTM teams of all sizes

Unify sales and marketing data to get real-time insights and to act on them automatically

Diagram showing Sona data flow: Input sources including tracking, media APIs, CRM, and third-party data feed into Sona's processed data, which powers media platform APIs, warehousing and business intelligence, AI workflows, CRM, and media reporting.

Capture and combine visitor activity, CRM, and marketing data.

Ask questions. Get answers. Generate insights for next steps from your unified marketing data.

Book a Demo

Ask in plain English. Get actionable insights, charts, and tables.

Ask questions. Get answers. Generate insights for next steps from your unified marketing data.

Book a Demo

Powerful workflow building blocks

Turn data questions into intelligent insights with AI-powered analysis. Acting as your data analyst, it interprets complex datasets, generates visualizations, and surfaces actionable recommendations. Each query enhances your understanding, helping your decisions become data-driven, adapt quickly, and drive better results.

Book a Demo

FEATURES

AI-powered analysis for every marketing needs.

Campaign analysis

Track ROI, conversions, and engagement across campaigns

Attribution tracking

Measure attribution from first touch to revenue

Audience insights

Discover patterns and predict conversion probability

Data Visualization

Turn complex data into clear charts and graphs instantly.

Predictive Analytics

Predict trends and customer value to guide smarter marketing decisions.

Automated Reporting

Get scheduled reports with up-to-date insights delivered automatically.

AI Data Analyst for Marketers

Trusted by leading GTM teams of all sizes

FEATURES

AI-powered analysis for every marketing needs.

Campaign analysis

Attribution tracking

Audience insights

Data Visualization

Predictive Analytics

Automated Reporting

Platform

Use Cases

Resources

Company