Free AI Search Prompt Generator
Enter your website or your SEO keywords to see the prompts buyers ask AI assistants.
Get prompts grouped by topic or keyword and buying stage in about 30 seconds. Free.
Reading your website…
This usually takes 20 to 40 seconds.
Buyers ask AI before they visit you, and you can't see the questions.
- AI assistants answer with a short list of brands, not ten blue links
- Keyword tools show what people search on Google, not what they ask ChatGPT
- If you don't know the prompts, you can't tell whether AI recommends you
Sona writes the prompts your buyers are asking.
- Prompts written from what your website says you sell
- Grouped by topic and buying stage
- Unbranded, so the answers show who AI recommends
What are AI search prompts?
AI search prompts are the questions people type into ChatGPT, Gemini, Perplexity and Google AI Mode. They read like a conversation, not a keyword: "what's the best payroll tool for a small team that pays contractors?" rather than "payroll software".
When the answer names vendors, the brands it names win the buyer's attention. Knowing the prompts in your category is the first step to finding out whether you are one of them.
Generate your prompts in three steps
Enter one website and get a prompt set you can test in any AI assistant.
Enter your website or keywords
Type your homepage, for example yoursite.com, or switch to SEO keywords and paste up to 10 of the keywords you already target.
We work out the buyer
From a website, the tool reads your homepage and up to three product, pricing or about pages to work out what you sell and who buys it. From keywords, it works out what each searcher is after.
Get your prompts
You get prompts grouped by topic or keyword, each labelled with its buying stage and a note on who is asking. Copy them or download a CSV.
How your prompts are built
Reads your homepage and up to three product, pricing or about pages, works out what you sell and who buys it, then writes the questions those buyers ask AI assistants.
Topics
What your buyers need
- 5 or 6 buyer needs from your site
- Named the way a buyer would say them
Buying stages
Where the buyer is
- Awareness: learning about the problem
- Consideration: comparing options
- Decision: choosing a vendor
Prompts
What you can track
- About 4 prompts per topic
- Unbranded and conversational
- Copy or download as CSV
Then see whether AI engines recommend you for them: track these prompts free in Sona.
Why AI search prompts matter
More buyers start their research in an AI assistant, and the answer names a few brands.
Shortlists start in AI
Buyers ask an assistant for options before they visit vendor sites. The brands in that answer make the shortlist.
Prompts are not keywords
People ask AI longer, more specific questions than they type into Google. Tracking keywords alone misses them.
You can only fix what you track
Once you know the prompts, you can see where you are missing and which pages to improve.
These prompts are a starting point. Sona tracks them.
This tool shows you the prompts to watch. Sona Agent Analytics shows which AI crawlers read your pages and how many visitors they send back. AI Search Insights shows whether you are cited in AI answers.
AI Search Insights
"Am I being cited in AI answers, and how do I compare to competitors?"
- Track the prompts your buyers actually ask across ChatGPT, Gemini, Google AI Overviews, Perplexity, Claude, DeepSeek, Grok & more
- See your rankings and share of answer against competitors
- Find which sources answer engines cite, and which of your pages get surfaced
Agent Analytics
"Are AI crawlers reading my site, and is AI search sending me traffic?"
- See AI crawler activity by bot, GPTBot, ClaudeBot, PerplexityBot, Google-Extended
- Measure referral traffic clicking through from AI answers
- Page-level view of what gets crawled and what drives AI referrals
AI Search Prompt Generator FAQs
Quick answers about AI search prompts and this generator.
An AI search prompt is a question someone types into ChatGPT, Gemini, Perplexity or Google AI Mode, such as "what is the best payroll software for a 20 person company?". When the answer names vendors, the brands it names win that buyer's attention.
It reads your homepage and up to three product, pricing or about pages, works out your category, what you sell and who buys it, and groups the buyer's needs into topics. Then it writes prompts for each topic across the buying stages: awareness, consideration and decision.
On purpose. A question that names your brand will mention your brand whatever happens. Unbranded questions are the ones that show whether AI engines recommend you when a buyer doesn't know your name yet.
Yes. Switch to SEO keywords and paste up to 10 of the keywords you already target, with an optional location. Each keyword gets its own prompts, from learning about the problem to choosing a vendor. Add your brand name and it stays out of the prompts.
Some sites block automated requests or build their pages with JavaScript, so there is little text to read. When that happens, the tool asks you to describe your business in a sentence and writes the prompts from that instead.
Ask them in ChatGPT, Gemini and Perplexity and see who gets named. To track them every day across 10+ AI engines, with your rank and the competitors named next to you, start a free Sona trial.
Yes. You can run it for a few websites a day. A site you've already run comes back instantly and doesn't count again.