Miss HubSpot Insights? Get back FREE automatic company enrichment for 20+ properties in HubSpot

Yes, we do too! Introducing Sona Enrich for HubSpot – the powerful, free alternative to Hubspot Insights that automatically enriches your company data.

No card required

Trial premium features

Trusted by leading GTM teams of all sizes

Keep your CRM updated

Get rid of empty fields in your tools with accurate, up to date and standardized company data

  • Automate Company enrichment with up to 22 fields and run your ICP (Ideal Customer Profile) Fit scoring
  • Update company industry, size, revenue, technology stack, funding history, location...
  • Segment your companies based on your ICP and deliver targeted account-based strategies
Get rid of empty fields in your tools with accurate, up to date and standardized company data

Sharpen your ICP Alignment

Pinpoint and engage the right target accounts, every time

  • Unlock the power of ICP Fit Scoring to instantly identify and prioritize best-fit target accounts
  • Define custom intent signals and engagement trends to identify and prioritize best-fit accounts
  • Employ AI to assess complex fit indicators
Pinpoint and engage the right target accounts, every time

Act on Intent Signals

Identify and act on real-time buying indicators to engage accounts at the perfect moment

  • Track key account activities including website visits, content engagement, and product research to spot conversion opportunities
  • Receive instant alerts when target accounts show heightened interest or enter active buying stages
  • Personalize outreach with precise context about account interests and specific research behaviors
Identify and act on real-time buying indicators to engage accounts at the perfect moment

HubSpot Left You Hanging. We've Got You.

Start enriching today

Install in minutes and see immediate results—no configuration hurdles, just automatic company enrichment.

Start enriching today

Get reliable, up-to-date enrichment—because your decisions are only as good as your data.

Start enriching today

Access all 22 essential company data points previously provided by HubSpot's discontinued insights feature.

Start enriching today

Engineered from the ground up for HubSpot with integrated UI cards and powerful syncing—enriches your data as you want it to.

What our customers say
Genuine client feedback that inspire trust and drive success.
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
×
QUESTIONS, ANSWERED

Frequently asked questions

If you still have questions, don’t hesitate to contact us
What exactly is Sona Enrich?

A HubSpot native app that automatically enriches up to 22 company details when a new record is created (similar to HubSpot Insights).

Why should you install Sona Enrich now?

HubSpot Insights was sunset on March 17, 2025. Good news! Sona Enrich gives you a completely free and seamless transition with the same great company data enrichment you relied on—but without any usage limits or extra costs. No Breeze credits required, no expensive tools to purchase. Just simple, powerful company enrichment that works.

How is this different from Breeze Intelligence?

Unlike Breeze Intelligence, which charges credits for company enrichment, Sona Enrich provides company-level enrichment for new records at no cost. Need more advanced data? Just upgrade to a paid plan.Nope. On the free tier, Sona Enrich only fills in empty fields and leaves everything you’ve already added exactly as you entered it. If you’d like more control, including the ability to overwrite specific fields, that’s available on paid plans.

Will Sona Enrich overwrite existing data in my HubSpot account?

Nope. On the free tier, Sona Enrich only fills in empty fields and leaves everything you’ve already added exactly as you entered it. If you’d like more control, including the ability to overwrite specific fields, that’s available on paid plans.

What does Sona Enrich add to Hubspot?

Sona Enrich adds up to 22 firmographic attributes that were previously populated by HubSpot Insights, including Annual Revenue, City, Country/Region, Description, Facebook Company Page, Industry, Is Public, LinkedIn Bio, LinkedIn Company Page, Company Name, Number of Employees, Phone Number, State/Region, Timezone, Street Address, Street Address 2, Total Money Raised, Postal Code, Twitter Handle, Website URL, Year Founded, Web Technologies.

What's the difference between the Free and Paid plans?

The Free plan offers basic company data enrichment with 22 data points comparable to the now sunset HubSpot Insights, with automatic enrichment for new company records and manual enrichment for existing ones only. Paid plans allow for automatic enrichment of existing companies and imported company records, workflow automation capabilities, additional data points, and priority support.

Is it really free?

Yes! You can enrich new records with basic company data at no cost—no usage limits, no credit system, no catch. For advanced features like intent signals, predictive buying stages, audience segmentation, conversion tracking, and buyer journey insights, upgrade to a paid plan.