Understand your marketing ROI across channels and deploy your media investments more effectively
A solid growth marketing data foundation begins with the high quality, multi-touch attribution. The marketing data related to how users engage with your site is a key building block in your data stack which impacts many of your marketing decisions. With better and more granular attribution data, you can better understand the true impact of each touchpoint across your entire marketing funnel.
“With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions”
Segment creation.
Create highly personalized segments with combined engagement data, core behaviors, session activity, and user attributes. With Sona’s advanced tracking, valuable segments will get populated with greater accuracy.
Unify the Customer Experience.
With a business strategy amongst key segments, prospective customers will gain a more cohesive and delightful experience from the initial brand touchpoint and through the purchase.
Data Destinations.
Populate auto-synchronizing user segments into your operational tools so your sales, marketing, and support teams can act upon them. Align your entire business team to improve conversion rates for the best segments.