Understand and improve the journey to conversion

Understand your marketing ROI across channels and deploy your media investments more effectively


Solutions for B2C

Improve the customer’s journey from click to conversion

A solid growth marketing data foundation begins with the high quality, multi-touch attribution. The marketing data related to how users engage with your site is a key building block in your data stack which impacts many of your marketing decisions. With better and more granular attribution data, you can better understand the true impact of each touchpoint across your entire marketing funnel.

“With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions”
Alan Braverman
Founder & CEO, Textline
  • Capture engagement across channels
    Sona leverages advanced tracking, integrations with CRM systems, ad platforms and other systems to automatically capture interactions across your marketing channels.
  • Uncover the details of every touchpoint
    Through a single unified customer profile, you’ll be able to analyze each customer interaction, and develop segmentation around outperforming attributes.
  • Shorten paths to purchase
    Uncover the customer paths that lead to conversion, and further optimize the customer touchpoints that help drive purchases.

Improve your return on ad spend (ROAS)

  • Multi-touch impact — demystified.
    With multi-touch measurement, you can measure and better distribute marketing investments based on the impact of cross-channel customer touchpoints.
  • ROI by Channel/Subchannel combinations.
    Prove and improve your return on investment based on channel/subchannel combinations.
  • Improve media performance with more accurate attribution data.
    Make better-informed media investment and optimization decisions with more accurate attribution data. 

Synchronize the customer experience and improve conversion rates

Segment creation. 
Create highly personalized segments with combined engagement data, core behaviors, session activity, and user attributes. With Sona’s advanced tracking, valuable segments will get populated with greater accuracy.

Unify the Customer Experience.
With a business strategy amongst key segments, prospective customers will gain a more cohesive and delightful experience from the initial brand touchpoint and through the purchase.

Data Destinations.
Populate auto-synchronizing user segments into your operational tools so your sales, marketing, and support teams can act upon them. Align your entire business team to improve conversion rates for the best segments.

Scale your Revenue Growth engine

Interested in learning more about how we can help you unlock revenue growth and achieve your goals?