Identify and convert MORE high intent visitors into leads

Stop wasting money in Google Ads.

Reveal and capture high-intent traffic with Sona Identification, sync leads directly to your CRM, and engage more qualified prospects with intent data. Start for free or contact us to discuss our Done-for-You B2B visitor identification and intent activation service.

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How it Works

Increase Google Ads ROI by connecting ad clicks with de-anonymized web visitor and customer journey data

30%+

Increase in net-new leads

We model 25% of unique visitors being de-anonymized. With email nurturing sequences, we see 5% to 10% positive reply rates. In our estimate, we model 7% positive reply rates. Additionally, we assume a signup form rate at 5% and we deduct those signups from our calculation for an increase in net-new leads.

35%

Increase in opportunities

We model a 20% conversion rate from lead to MQL for website signups, and we model a 23% conversion rate from lead to MQL for net-new leads that come from de-anonymized visitors that reply to nurturing sequences given higher intent.

30%+

ROI

Based upon a 2022 LinkedIn State of Sales report, buyers are more likely to consider brands if sellers engage with personalized communications.

Reveal visitors from ad clicks, understand their intent, and take the right actions to convert them into leads

Reveal net-new leads from your paid ads traffic

Reveal net-new leads from your paid ad traffic even without form submissions. Assess their ICP fit, intent, and buying stage to convert net-new opportunities.

Turn high-intent buyers into qualified opportunities

Configure activity into intent signals and classify buyers into targeted audiences for marketing nurturing and sales follow-up activities.

Convert ad clicks into real-time sales conversations

Configure Slack alerts to trigger sales follow-ups for high-intent leads and email nurturing for others.

Uncover valuable opportunities within your existing website traffic

book about step by step guide to boosting google ads ROI

Step-By-Step Guide to Boosting Google Ads ROI for Insurance

Using Visitor Identification to Enhance Google Ads: UNLOCK MORE INSURANCE LEADS

This free guide shows you how to:

Convert anonymous visitors into high-intent insurance leads with Sona Identification
Target and engage ready-to-buy prospects with precise audience segmentation
Sync data with your CRM and email platforms to nurture leads seamlessly

Get my Guide

Reveal accounts and individuals visiting your website

Identify accounts and individuals visiting your website, understand the buying journey, uncover new leads, and convert more leads into qualified opportunities.

Segment accounts and leads into audiences for automated workflows

Automatically segment net-new leads into targeted audiences for marketing nurture and sales follow-up activities.

Create destinations and trigger workflows for multi-channel activities

Automatically schedule sales follow-up activities for leads and accounts above a certain threshold, and trigger email nurturing campaigns for the others.

software interface showing a Slack integration for real-time alerts. The image includes a preview of the Slack notification with account details and a call to action to book a demo.

Convert ad clicks into real-time sales conversations

Configure Slack alerts to trigger sales follow-ups for high-intent leads and email nurturing for others.

Identify and convert MORE high intent visitors into leads

Stop wasting money in Google Ads.

Increase Google Ads ROI by connecting ad clicks with de-anonymized web visitor and customer journey data

Reveal visitors from ad clicks, understand their intent, and take the right actions to convert them into leads

Uncover valuable opportunities within your existing website traffic

Step-By-Step Guide to Boosting Google Ads ROI for Insurance

Reveal accounts and individuals visiting your website

Segment accounts and leads into audiences for automated workflows

Create destinations and trigger workflows for multi-channel activities

Convert ad clicks into real-time sales conversations

Key Features