A robust pipeline is the key to scaling growth. Our done-for-you B2B visitor identification and intent activation service allows you to identify ready-to-convert leads. Additionally, we provide key insights into their readiness to purchase so you can focus on closing deals.
Meet with your Customer Success Manager who will be your point contact for your intent strategy and campaign setup.
Our Customer Success and Data teams will analyze your ICP, website traffic, and intent signals to outline a strategy with implementation steps.
We'll review the strategy together and coordinate with your team to connect into your systems and ensure a smooth implementation.
Our Customer Success team will set up data capture, configure recommended intent signals, sync data into your CRM, sync data into your email sequencer, and more.
Last remaining reviews, edits, and final setup items.
Intent data is synchronized into your CRM and re-marketing platforms. Email and ad campaigns are ready for launch.
After you install the script provided for your website, data sent by your device will be collected from Sona’s cookieless script. Sona can then identify website visitors both at the company and person levels. Sona collects data for all website traffic and can then identify a portion your website traffic.
For both anonymous and identified visitors, you’ll be able to view website activity from individual visits and to view account profiles and individual profiles with grouped website activity data. In addition to identifying visitors, Sona predicts intent associated with individual visitors and their associated companies.
By identifying website visitors, it becomes possible to better understand and act upon buyer intent which can then lead to identifying net new prospects, uncovering whether to apply marketing or sales tactics, and accelerating time to revenue.
Sona will help you realize more qualified opportunities from your current marketing efforts, to convert more customers from target accounts that you’re currently pursuing, and much more. It’s simple to get started. Your go-to-market team can quickly start accessing actionable insights, and to optimize outreach strategies for better results.
The Sona Platform is tailored for go-to-market (GTM) teams across various business sizes and types. It's ideal for businesses generating leads, enabling them to understand potential customers, personalize marketing, and optimize sales strategies to improve win rates.
Typically, a growth, marketing, or marketing operations lead sets up Sona. In terms of gaining direct benefit, demand generation teams and SDR teams are able to better achieve their targets with net-new leads and intent data.
Ready to Get Started?
Know who’s visiting your website, understand their intent, activate workflows, and start converting more website visitors today.
© 2024 Sona Labs LLC
