Identify Website Visitors. Convert More Outbound to Qualified Pipeline.

Seamlessly Integrate Your Outbound with HubSpot

Reveal and capture high-intent companies and contacts with Sona Identification, sync leads directly to your CRM, and engage more qualified prospects with intent data. Start for free or contact us to discuss our Done-for-You B2B visitor identification and intent activation service.

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How it Works

See new leads in your CRM every day

Identify anonymous website traffic

Turn anonymous website traffic into identified companies and contacts
View enriched company and contact information
Connect multiple contacts visiting from the same company

Understand account fit, buying intent and buying stage

Score ICP Fit for accounts based on firmographic and behaviorial attributes to pinpoint leads with the highest revenue potential
View enriched company and contact information
Connect multiple contacts visiting from the same company

Connect with key buying team members

Automatically identify relevant contacts based on job role, seniority, location, and more.
Reveal, export, or automatically synchronize email addresses, phone numbers, and LinkedIn profiles.
Reveal and search all employees for identified companies and filter contacts based on job role, seniority, location, etc.

Create targeted audiences with intent signals and CRM data for hyper-personalized outreach

Leverage ICP fit scoring, intent signals, buying stages, and CRM data to create targeted audience segments
Sync audiences automatically with ad platforms to create targeted campaigns aligned with audience attributes and buying intent
Engage customers with timely, personalized messaging across channels to maximize impact and drive deeper connections

Automate workflows with your sales and marketing tech stack

Seamlessly push qualified leads to your CRM
Automatically create deals, assign owners, and set tasks within your CRM
Customize your sales outreach with the most recent visitor interactions sync'd to your CRM.

Key Features

Attribution

Leverage attribution to boost sales and marketing ROI, revealing which initiatives impact each stage of the buyer journey.

Destinations

Seamlessly sync audience data to simplify workflows, avoiding fragile scripts, tedious data imports, and fragmented data integrations.

Audiences

Create auto-updating, audience based on ICP Fit Score, intent signals, buying stages, CRM data, and more.

Identification

Identify website visitors and understand their intent and buying stage. Spend less time finding the right contacts and more time closing deals.

Scoring

Prioritize high-value opportunities with AI-powered lead and account scoring.

Intent Signals

Prioritize best-fit prospects with custom intent signals for fast, targeted actions that drive engagement.

Buyer Journeys

Map the buyer journey for accounts and contacts to understand engagement and interests.