Platform
PRODUCT
Platform Overview
How Sona Connects Marketing to Revenue
Attribution
The full user journey, from the first click to closed
Identification
De-anonymize visitors, engage better with target accounts.
Segments
Audience profiling and segmentation
Reporting
Visualize data and derive insights
TECHNOLOGIES
Profiles
Your single source of truth for every prospect.
Cookieless Tracking
Industry-leading accuracy and privacy protection.
Data Synchronization
Seamless, bi-directional integrations
WHAT CAN YOU DO WITH SONA?
Google Analytics without Sampling
Google Analytics data without limits
Facebook Server Side Tracking
Stop Data Loss for Facebook Conversion Tracking
Outbound Sales Activity
Attribute All Motions with One Multi-Touch Model
Better Forecasting
Discover a better way to optimize spend
Solutions
BY USE CASE
Revenue Attribution
Get the Full Picture on Performance
Marketing Spend Allocation
Invest More into What Converts
Marketing Analytics
Automated Datasets at Your Fingertips
Revenue Forecasting
Simplify Forecasting with Better Data
GTM Orchestration
Leverage Better Data Everywhere
BY ROLE
Sona for CMOs
Understand Marketing ROI in Minutes
Sona for Demand Gen
Get Actionable Insights to Scale Growth
Sona for Marketing Ops
Reduce Noise and Focus on Analysis
Sona for Revenue Ops
Better Data, Better Forecasts
Sona for Finance
Align Teams for Better Forecasting
BY BUSINESS
Sona for B2C
B2C Revenue Intelligence
Professional Services
End-to-end support, from strategy to execution
Pricing
PRICING
Sona Identification
For Sales
Sona Attribution
For Marketing
Resources
RESOURCES
Sona Blog
Read articles
ask Sona!
Q&As
Integrations
See all Platform we integrate with
Company
Sign in
Schedule a demo
Latest articles
on the blog
Growth Strategies
How To Calculate TAM, SAM, SOM for Strategic B2B Growth
April 26, 2024
Revenue Attribution
The Essential Guide to Offline Attribution: Maximizing ROI Through Offline Channels
April 25, 2024
Growth Strategies
The Art of Multi-Thread Engagement with B2B Buying Teams
April 25, 2024
Revenue Attribution
Single vs. Multi-Touch Attribution Models
March 22, 2024
Marketing Analytics
Measuring Marketing's Influence on the Sales Pipeline
February 7, 2024
Account Identification
The Essential Guide to Account Identification: Turn Your Website into a Goldmine
February 7, 2024
Revenue Attribution
First Touch vs. Last Touch Attribution Models
January 21, 2024
Revenue Attribution
The Importance of Accurate Revenue Attribution
January 18, 2024
Growth Strategies
Revenue Operations: The business process of driving predictable revenue
January 18, 2024
Marketing Analytics
Why is Marketing Performance Management Critical for Every Marketer?
January 18, 2024
Marketing Analytics
The Ultimate Guide to B2B Marketing Reports for Your CMO Dashboard
January 18, 2024
Growth Strategies
The Essential Guide To Account-Based Marketing: Empower Your Go-To-Market Team for Success
January 18, 2024
Growth Strategies
The Essential Guide to Intent Data: Leveraging Signals to Increase Revenue
January 18, 2024
Marketing Analytics
How to Import Ad Platform Cost Data into Google Analytics
June 27, 2023
