From your growth marketing team, through product, sales and operations, all the way to finance, the Sona Growth Platform will improve your workflow and bottom line.
By pulling together acquisition, behavioral, demographic, engagement, and revenue data into a single, journey-based profile view, you can create individualized experiences at every stage of the customer lifecycle. Understand your customers through their profiles and then set up auto-updating, data synchronizations with all of your go-to-market tools.
“[...] with our growth data unified, we’ve been able to set up more accurate and verifiable ad platform conversion reporting, integrated dashboards, and to better align team members around growth initiatives.”
Enable non-technical stakeholders to synchronize, filter, and segment data downstream to sales, marketing and analytics tools using packaged integrations.
Reduce the engineering workload in building and maintaining integrations for growth initiatives. Give marketing and product a launchpad to integrate any tool they need, so your developers can spend more time on core product work.
Standardize data
Collect, combine, and debug your customer data once. Ensure consistency and federate the same dataset to different tools.
Power your go-to-market tools with fresh data
Sync your combined and transformed customer data with all of your go-to-market tools, and align your customer success, sales & marketing teams.
Cross-device identity resolution
A single, unified customer profile which intelligently merges data from different devices, anonymous and known user states.