Use cases for 
your growth

From your growth marketing team, through product, sales and operations, all the way to finance, the Sona Growth Platform will improve your workflow and bottom line.


Robust Data Infrastructure for Growth

Unify customer data silos

By pulling together acquisition, behavioral, demographic, engagement, and revenue data into a single, journey-based profile view, you can create individualized experiences at every stage of the customer lifecycle. Understand your customers through their profiles and then set up auto-updating, data synchronizations with all of your go-to-market tools.

“[...] with our growth data unified, we’ve been able to set up more accurate and verifiable ad platform conversion reporting, integrated dashboards, and to better align team members around growth initiatives.”
Alan Braverman
Founder & CEO, Textline
  • Real-time profile enrichment
    Continually enrich user profiles as new data becomes available and evolve how you engage with users.
  • Understand user intent
    Understand each user’s intent by leveraging traits such as pages visited, queries, and product engagement metrics.
  • Cross-device identity resolution
    Ensures a single profile for each known and anonymous customer.

Segment and ship data to your entire marketing stack

Enable non-technical stakeholders to synchronize, filter, and segment data downstream to sales, marketing and analytics tools using packaged integrations.

  • Plug and Play integrations with Facebook, Google Ads, and Bing Ads
    Set up server-based conversion reporting through plug and play integrations with Facebook, Google Ads, and Bing Ads. Start tracking and sending conversion data to major ad platform conversion APIs in minutes.
  • Data synchronization with all of your go-to-market tools
    Build and synchronize segments without worrying about storage or speed concerns. All segments stay up-to-date in real-time and continuously adapt to customer data.
  • Export data segments for ad-hoc analysis
    Create custom derived or blended reports which you can then export for ad-hoc analysis in spreadsheet applications. Schedule automatic data export for internal dashboards.

Focus on product, not on marketing integrations

Reduce the engineering workload in building and maintaining integrations for growth initiatives. Give marketing and product a launchpad to integrate any tool they need, so your developers can spend more time on core product work.

Standardize data
Collect, combine, and debug your customer data once. Ensure consistency and federate the same dataset to different tools.

Power your go-to-market tools with fresh data
Sync your combined and transformed customer data with all of your go-to-market tools, and align your customer success, sales & marketing teams. 

Cross-device identity resolution
A single, unified customer profile which intelligently merges data from different devices, anonymous and known user states.

Scale your growth engine 

Interested in learning more about how we can help you reach your growth goals?